BMW at the NAIAS Detroit 2013.
Captivating looks laced with premium quality and groundbreaking
innovations are the standout features of the models charged with
continuing the success of the BMW brand into the future. The NAIAS
2013 in Detroit will see BMW presenting visitors with new models now
entering series production and pioneering vehicle concepts combining
technological progress, innovative forms and exemplary sustainability
in a single package.
The BMW Concept 4 Series Coupe, celebrating its world premiere in
Detroit, offers an early glimpse ahead to the next generation of BMW's
sporting mid-range Coupe. With its flowing elegance and powerful
presence, the new BMW 4 Series range represents the epitome of
aesthetic and dynamic appeal in the premium segment and underpins the
brand's leadership aspirations in the global marketplace.
The new BMW Concept 4 Series Coupe is visibly larger than the BMW 3
Series Coupe in terms of length, width and wheelbase, while the
roofline is considerably lower. Headlined by these perfectly balanced
proportions, the new BMW Coupe embodies a development curve at its
zenith. However, the "4" is about more than just a
standalone design; it also boasts a new level of sporting dynamics,
greater exclusivity and even clearer differentiation from the BMW 3
The alluring interior exudes cutting-edge luxury, with elaborate
details and exquisite materials sharing centre stage. Here again, the
BMW Concept 4 Series Coupe reveals a spectrum of qualities set amid
new dimensions and underlines the brand's ambitions through its
unrelenting pursuit of perfection.
BMW M will also unveil a third body variant of the BMW M6
high-performance sports car for the first time at the NAIAS 2013 in
Detroit. The new BMW M6 Gran Coupe brings together the hallmark
performance attributes of M cars within a handsome and sumptuous
design. The extra room on board the four-door Coupe allows two rear
passengers to bask in generous levels of spaciousness.
The impressive potential of the BMW M6 Gran Coupe is immediately
apparent. Familiar M features underscore the car's bespoke styling
inside and out. For example, leather trim with extended features and M
sports seats with integral belt guides are the dominant themes in the
interior's luxurious ambience.
Under the bonnet lies a V8 engine with M TwinPower Turbo technology
developing 412 kW/560 hp and peak torque of 680 Newton metres (502
lb-ft). This impressive power is channelled to the rear wheels via a
seven-speed M Double Clutch Transmission with Drivelogic. Other stars
of the show include the Active M Differential at the rear axle, an
M-specific chassis, variable-ratio hydraulic steering and a
high-performance compound braking system.
New exterior features, detailed interior refinements, a new equipment
package and a new entry-level engine variant allow the BMW Z4 to make
an even more attractive and innovative case for itself in Detroit.
Three new body colours are available exclusively with the Design Pure
Traction option, which is also new. Meanwhile, black and orange tones
create a particularly absorbing contrast of colours in the interior.
Additional scope for individualisation is provided by new 17-inch and
18-inch light-alloy wheels and the optional M Sport package. And there
is also the arrival of a new model variant to report; the BMW Z4
sDrive18i is powered by a 2.0-litre engine with BMW TwinPower Turbo
technology developing 115 kW/156 hp. This new entry point to the Z4
range can also be ordered with an eight-speed automatic gearbox.
The selection of driver assistance systems and BMW ConnectedDrive
mobility services available on board the BMW Z4 has also been
expanded. If the Professional navigation system is specified, the
ConnectedDrive Services option enables use of internet-based
information and entertainment services inside the car.
The new Limited Edition Lifestyle equipment package shines an even
brighter spotlight on the aesthetic qualities of the BMW 1 Series
Coupe and BMW 1 Series Convertible. The package's exclusive and
high-quality equipment details are carefully coordinated and add
engaging flourishes to both the interior and the exterior.
As well as the exclusive Mineral White metallic paint, customers can
also choose from two other exterior colours, while 18-inch light-alloy
wheels accentuate the cars' classy looks. The Lifestyle Edition
contrasts are particularly effective on the BMW 1 Series Convertible;
a brown soft-top with silver pigmentation generates fascinating light
effects, for example. Brown leather trim with white contrast stitching
plays the lead role in the interior of the Lifestyle Edition cars. A
matching brown sports leather steering wheel, specially badged door
sill strips and Fineline Stream fine wood trim elements add the
finishing touches to the interior ambience.
As part of its BMW EfficientDynamics development strategy, the BMW
Group is working on a wide range of concepts based around sustainable
drive systems. Consistently optimised combustion engines, BMW
ActiveHybrid models, the use of hydrogen as an energy source, and
electric mobility courtesy of fully electric drive systems and plug-in
hybrids are all central pillars of these concepts.
All current and future BMW concepts using purely electric power – and
therefore generating zero local emissions – are identified by the BMW
eDrive tag. BMW i has assumed the status of innovation leader in this
area. The BMW sub-brand will bring the first pure-bred electric car –
the BMW i3 – onto the market in 2013, and this will be followed a year
later by the introduction of the BMW i8 plug-in hybrid sports car.
These innovative models will also be on display at the BMW Group's
stand in Detroit.
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