Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of
Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev... Read More: http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/269470437 /
----------------------------------- BMW NewsHub: Latest auto news sourced from websites, portals and blogs http://www.carshops247.co.uk/news/BMW.html
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