Please, help out our graduate school marketing project by responding to
this brief survey. So far, we have only received 26 responses to the
survey request. We need to compile 100 responses or more.
I and my project team mates are graduate students at California State
University at Los Angeles working on a marketing communications plan
for Cadillac as a class assignment.
Rivalry and competition among automakers is never ending. For a long
time now, GM has been losing market share. Acura, Audi, BMW, Infiniti,
Lexus, and others have captured the hearts of an important segment of
the American automobile buying public. GM portrays Cadillac as a
symbol of freedom and youthful vitality, a young person's automobile,
one that appeals to all generations.
Did GM "breakthrough" with Cadillac? Is today's new Cadillac
comparable in class and luxury with those during Cadillac glory days?
Is the new Cadillac the defining experience of automotive luxury?
Please let me and my team members know how you feel about these
questions and about Cadillac, by completing the brief survey at
To those who do us the kind favor of submitting a completed survey,
Jean, Wai, Joe, Bill, Jacqueline, and John say Thank You; your luxury
car kind of people!