They can't seem to get very much right. Apart from the milk delivery wagon (PT Cruiser) and the ricer wannabee (Neon SRT-4) they keep turning out pure crap. Now, they've announced the latest Hemi-powered vehicles for 2004. The Magnum truck (hicks take note) will continue, the 300M
4 door sedan Intrepid overpriced retread gets the Hemi, a Jeep (for the gay set) and some kind of hearse-like station wagon. What the F--- is wrong with Chrysler? The company that produced such works of art as the Barracuda and the Challenger is turning out frankenstein mobiles while using the venerable Hemi to sell them. IF they sell.The Krauts have certainly made a mess of this firm. The Crossfire is the latest abomination. A horribly underpowered sport coupe with headroom for midgets is another example of how OUT OF TOUCH they are with the buyers.
They even have the gall to put out an ad on television daring to compare a bumbkin's pickup truck with one of their masterpiece muscle cars from long ago. Wake up Chrysler. It's time to get rid of the Edsel reincarnations and build a couple two-door cars with the Hemi. Make one a sports car, one a muscle car. If your goal is niche marketing, and this seems to be the case, what better target than the monied and bored baby boomers who remember you when you produced cars people liked?
Two things to note;
-A Hemi Cuda sold at auction for $1.3 million.
-Have you seen the car rental ad when there guy gets his keys, trudges to the parking lot, dejectedly expecting a mainstay rental vehicle like an Intrepid only to be confronted by a 1970 Dodge Challenger?? Then he smiles widely. What does this say to you?
-Rich