Chrysler; The descent continues....

Good point -- remember, it was the first ads from Infiniti that didn't mention the name or show any vehicles that were blamed for putting them well behind Lexus.

Of course, some ads create a negative association -- the Dodge Ram ad where the guy coughs up his food onto the windshield, for example. That's one ad I in which wish neither the Dodge name or vehicles were ever mentioned!

Reply to
Lloyd Parker
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Yeah, but even pre-merger, Chrysler hyped its trucks much, much more than its cars.

Reply to
Lloyd Parker

More likely, Diamler is deliberately starving the automobile group so they can't upstage the Mercedes brand (not that there's anything difficult about doing THAT...).

I say this because the lack of advertizing and poor market performance doesn't correlate to the DIVISIONS (Dodge has good truck ads and strong truck sales), but rather correlates to vehicle type (both Chrysler and Dodge passenger cars get zilch in the way of promotion).

Reply to
Steve

Have you seen the new ad where the guy and his wife are separately discussing the purchase of the new truck while he is barbecueing his hand on fire? Who comes up with this crap?

advertising

didn't mention

mentioned!

Reply to
Art Begun

Not to the degree the difference exists now. The LH cars were *very* well advertized when they appeared. Remember the 'Cab Forward' campaign? Everyone associates the whole design change toward longer, lower, and wider cars through the 90s (sadly abandoned in favor of tall skinny square ugly bricks now) with the Chrysler LH cars.

And the trucks were really under-advertized compared to Ford and Chevy. The Cummins was barely advertized when it debuted in 89, and the re-designed Ram only slowly built up airplay at its introduction.

Reply to
Steve

But even then, it was pickups and minivans that got the push. And why not? If Chrysler is typical, it probably makes 5-10 times the profit on a truck that it makes on a car.

Reply to
Lloyd Parker

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