Ford announced today that they are offering early retirement buyouts for over 75,000 employees today, showing that, rather than try to compete, they're going to basically fold their tent. Billy Boy Ford, like any good rat, sensed a sinking ship and bailed out. Looks like DaimlerChrysler will soon be #2, nipping at the heels of a totally moribund GM while Ford slowly disintegrates. According to JD Power and industry sales figures posted in the LA Times and Wall Street Journal, DC is the only one of the "Big 3" that's selling anything at all. GM and Ford, stupidly continuing to build and try to sell gas guzzlers, is stuck with a huge unsold inventory problem and sales as bad as 30% behind last year's, while Ford's "hybrid SUV" program fell flat on its ass, as will GM's equally stupid plan for silliness like hybrid Escalades and Suburbans. DC's sales are actually up compared to the same season last year, and the Ram truck line is poised to knock Ford out of the box for #1 in the profitable pickup truck line. They've already run around GM, whose customer "loyalty base" is collapsing fast. The GM line that had the least losses so far: Saturn. Worst: Chevrolet. Ford sales are similarly down across all model lines, with the formerly hot Focus now suffering from a poor restyle and the new Fusion sucking air. Only Ford cars without excess inventory: Mustangs and T-Birds, and the T-Bird is strictly a "niche" car with very low production numbers. Unconfirmed reports are that Ford has a 200 day (!!!!) back inventory of F-150s they cannot sell. Sounds like Chrysler before Iacocca took over in the '70s...yards and lots FULL of unsold cars which they had to give away to the dealers just to move them.
So much for US automakers. Looks like the Germans may soon be #1 here! Yet another case of US management being incompetent. Not everything's rosy for DC, however...the Japs, as well as the Koreans, are making significant inroads into car sales across the board, with upstart former junk peddler Hyundai/Kia leading the charge with underpriced throw-aways. The only bad news for Japan comes from GM's former "hedge bet," Suzuki, and from perenial underdog Subaru, whose sales are declining after its disastrous restyling effort and outright failure of its "Tribeca" crossover SUV. #1 selling car line in the US: Toyota, led by the vanilla-flavored Camry, truly a "car for dummies" if there ever was one. Honda's sales, unexpectedly, are flat over last year, and their Ridgeline "truck" is turning out to be a bigger failure than Nissan's V8-powered Frontier. Both may be gone as early as next year. While Japan, Inc. crushed the Big 3 with mini-trucks in the '70s, they've tried multiple times and failed to crack the big truck field, which in itself is a dying breed for consumers. The Toyota Tundra is selling better than both the Honda and Nissan, but sales are dropping considerably over last year.