You think CocaNuts got big bucks? (and it wasn't Chump that was being that idea - it was probably Zetche).
Zetsche also gave Chrysler the green light to use Celine Dione (and she didn't come cheap). He also gave us the CrossFryer.
Now he's replacing Chump.
Maybe he'll sign up David Hasselhof for some German Mercedes commercials.
Get this:
"Dieter Zetsche, a popular, well-regarded executive who turned around the money-losing Chrysler division"
What a load of bullshit. Chrysler was cash-rich and had the 300m and PT cruiser when the acquisition happened. Zetche has nothing to do with Chrysler's sales until the Pacifica and LX cars came out (and I don't think the Pacifica was the hit that Chrysler was looking for).
Thomas LaSorda (a Canadian) will take over the Chrysler division (didn't he manage the Dodgers?).