That means, Chrysler, you aren't going to make it by competing with GM, Ford, or the Japanese auto industry.
You need to establish a new niche. That of engineering par excellence; reliability beyond reproach. I.O.W., start listening to your customers.
All your feedback comes from your executive suite. Your engineers are afraid to speak up or they'll be given the boot. You are afraid of a two-way customer feedback channel (might get sued, right?, for good ideas). What's left? In the good old days, car company executives owned the company and created the products; try that now, go ahead and give your C.E.O. a drafting board and tell him to design a good car. He'll crap out on you, that's what.
You have been told already what's wrong with your cars. There's a list a mile long, beginning with timing belts, head gasket troubles, in-tank fuel pumps, plastic engine covers, 100 wire ignitions, rat's nest engine compartments, impossible to service systems, lack of redundancy, overweight iron, and much, much, more.
You need to start with a clean slate. Solicit advice and take heed. Its out there for free. Why? Because those are your future customers. Then hire some Russian aircraft engineers and get to work to build decent cars you and their owners can be proud of.
I own one of your cars and its drek. Cheap, but drek. Cheap drek.