Did anyone notice the conspicuous absence of American car commercials
during the SuperBowl (I know what your thinking, american car
commercials are non existent in general).
I saw great Altima commercials, no Corvette commercials however. OK
maybe the Corvette is a poor choice because it sells it self but
really! When will the American Auto Manufacturer realize that to sell
cars they have to SELL CARS!
What are they using those Billions of tax dollars for? Planes and
bonuses? THEY HAVE TO SELL CARS!
Over the last six weeks it's the most aggressive
direct marketing I've ever seen from GM.
It seems targeted to existing owners rather than
trying to attract new buyers to the marque(s).
They are using both sales and service contact
data as well as past financing info. I'm
getting both email and snail mail a couple of
times a month. One phone call from a Corvette
saleswoman, followed-up on an email. Nice
because she started the call by asking if I had
a few moments to talk about a test drive. (my
time was more important than hers -- neat concept!)
They are sharing information. The 'vette sales
gal asked if I, "was still with xxxx credit
union" and offered to get a pre-approval for me
if I'd make a date to drive a C7. (I've never
had a 'cold-canvas' offer to test drive a 'vette
Someone has caught on: When there are no
prospects in the showroom, it's good to do some
We had two Caddie commercials. CTS and Escalade
Hybrid. Possibly regionals in just SoCal.
Our local Pontiac-Dodge-Mazda dealer ran a Mazda
commercial during a station break. (Remember
the days when a GM dealer would be strung-up if
he even considered taking on a non-GM brand?)
Main pitch to Joe Sixpack was the Hyundai 'risk
sharing' commercial. Message repeated twice
with different model each time.
I'd guess that unemployed-Joe gets out from
under the payments by sacrificing any equity.
Then, winds up without wheels.
Here it is: Pontiac, Mazda and Dodge -- all
under one roof!
They only ran Mazda clips during the Superbowl
Tobias email@example.com wrote:
I think the boy is out of touch, our Ford dealer now sells GM
products. I live close enough to Detroit that we had automotive ads.
On the other hand he lives in or near NYC and they didn't advertise
taxies for sale as far as I know.
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