History-Making Day for 2013 Dodge Dart
by Pete Misiak
May 7, 2012 2:31 PM
There's a prevailing attitude at the Belvidere Assembly Plant in
Illinois. No matter where you go inside the nearly
5-million-square-foot facility, or who among the more than 2,700
workers you may talk to, there's one distinct feeling there that
overshadows all the rest.
And for good reason.
Today, the first 2013 Dodge Dart rolled off the assembly line,
officially beginning a new era for the brand's compact car segment,
offering customers roominess, style, functionality and
It's also time for a little pomp and celebration on this watershed day
for the plant, its workers and for Dodge.
"This is huge for everybody here at Belvidere," said plant
manager Kurt Kavajecz. "Seeing that Dart roll off the line was
quite a thrill for me and the men and women who built it."
"The launch of the 2013 Dodge Dart is one of the most anticipated
in our history and represents a tremendous source of pride for the
Brand and the Company," said President & CEO Dodge Brand Reid
Bigland. "The all-new Dart offers consumers features and benefits
never before found in a compact car."
The all-new Dart will begin to arrive at Dodge dealers across the
country in late June and already has been bestowed with several
awards. The Dart was named to "Ward's 10 Best Interiors"
List for 2012, as well as being awarded "Most Significant
Vehicle" at the North American International Auto Show by editors
at Autoweek. And, just last week, the Texas Auto Writers Association
named the Dart the "Best Value," "Best New
Feature" and "Compact Car of Texas."
It's ironic that although the pride for the all-new Dodge Dart felt
throughout the Belvidere plant is genuine (and not manufactured), it
was the manufacturing of the Dart that provides the source of that
There's an anonymous quote that puts the whole issue into perspective:
"Pride is a personal commitment. It is an attitude which
separates excellence from mediocrity."
Or, as that great sage (and former baseball pitcher/broadcaster) Dizzy
Dean was known to say, "It ain't bragging if you can do it."