2013 Ram 1500 earns 'Truck of Texas' honors
The TAWA nation has spoken. Ram, Jeep and Buick grabbed the top honors
at the 20th annual Texas Auto Writers Association Truck Rodeo.
The 'Truck of Texas' bragging rights went to the 2013 Ram 1500, which
features a new 3.6-liter V6 that boasts 42 percent more power,
improved fuel economy, infotainment upgrades and available eight-speed
automatic transmission and air suspension.
"Automotive reporters have reacted extremely favorably to the new
2013 Ram 1500, and our research tells us that resonates with truck
buyers," said Fred Diaz, president and CEO of Ram.
"Texas is Ram's biggest market and we've worked relentlessly to
build powerful trucks with best-in-class fuel economy and capability
for our customers," said Diaz, a favorite son of San Antonio.
"The pickup market is fiercely competitive and we are proud the
Texas Auto Writers have awarded Ram trucks with these coveted
The Jeep Grand Cherokee repeats as the Lone Star writers' choice as
'SUV of Texas.' Jeep's 2013 model year contenders included a new
variant -- the off-road fortified Trailhawk -- as well as the
luxurious Overland Summit.
"We are absolutely delighted that Jeep has won the prestigious
'SUV of Texas' award three straight years," said Mike Manley,
Jeep's president and CEO. "Even more impressive is the fact that
Jeep vehicles came out on top in every category we entered. We are
grateful that the influential Texas auto writers have once again
recognized the unmatched combination of benchmark capability and
outstanding everyday driving dynamics that Jeep vehicles offer.
"Texas is a tremendously important SUV market and we have proven
that winning TAWA awards increases showroom traffic and increases
sales. Through September of this year, Jeep brand sales are up 20
percent nationally, and nearly double that in Texas."
Buick's 2013 Enclave was crowned 'CUV of Texas' while the 'Truck Line
of Texas' went to Ram trucks.
Fifty TAWA media members had more than 60 different vehicles to
evaluate at this year's Texas Truck Rodeo, held at the historic Knibbe
Ranch in Spring Branch, Texas. This year marked the debut of the Texas
Auto Writers Association eBallot platform, where members used a
customized electronic voting system developed with SimplyVoting of
Award winners were selected by the members of the association using a
Borda election method whereby the results were determined using points
assigned to members' first, second and third choices based on the
number of entries for a particular category.Thisconsensus-based
electoral system more accurately represents the opinions of the
members of TAWA.
"There are really no losers in this event," said Michael
Herzing, president of TAWA. "The big winners are the consumers of
Texas, the No. 1 state in the nation for trucks and sport utility
The other winning vehicles, by category:
Full-size sport utility vehicle: 2013 Jeep Grand Cherokee
Mid-size sport utility vehicle: 2013 Jeep Wrangler
Compact sport utility vehicle: 2013 Ford Escape
Full-size luxury sport utility vehicle: 2013 Jeep Grand Cherokee
Mid-size luxury sport utility vehicle: 2013 Ford Explorer Sport
Full-size crossover utility vehicle: 2013 GMC Acadia
Mid-size crossover utility vehicle: 2013 GMC Terrain
Compact crossover utility vehicle: 2013 Hyundai Santa Fe Sport
Full-size luxury crossover utility vehicle: 2013 Buick Enclave
Mid-size luxury crossover utility vehicle: 2013 Cadillac SRX
Mid-size pickup truck: 2013 Toyota Tacoma
Full-size pickup truck: 2013 Ram 1500
Luxury pickup truck: 2013 Ram 1500 Laramie Longhorn
Heavy-duty pickup truck: 2013 Ford F-250 Super Duty
Off-road truck: 2013 Ford F-150 SVT Raptor