Ram celebrates Texas with special 10th anniversary Lone Star edition

From AB


Ram 1500 Lone Star Celebrates "Texas-big" 10th Anniversary

- Special edition commemorates first Texas-exclusive truck
- Lone Star model is top-selling Ram in Texas
- Commemorative logos and badging celebrate 10th anniversary

March 21, 2012 , Dallas - Ram Truck today unveiled a special 10th
Anniversary edition of its Texas-only 2012 Ram 1500 Lone Star.

Ten years ago, Ram Truck was the first manufacturer to recognize the
strength of the pickup market in Texas and to offer an exclusive
edition for the state, and in 2002, the first Ram Lone Star edition
debuted.

"The Ram 1500 Lone Star was the first pickup truck designed by
Texans and built specifically for Texans," said Fred Diaz,
President and CEO, Ram Truck Brand and Chrysler de Mexico, a San
Antonio native. "Native Texans are very proud to be from the Lone
Star State. For the last 10 years, this truck has given us the
authentic opportunity to proudly connect Ram with Texas' very proud
state motto. It's by far our best-selling Ram truck in Texas."

The Ram 1500 Lone Star model makes up 30-40 percent of all Ram 1500s
sold in Texas. Since the Lone Star's debut, Ram has sold more than
80,000 of the Texas-only models.

The Ram Lone Star 10th Anniversary edition will get new, larger
"Lone Star" badges with the prominent red, white and blue
Texas state emblem on its front doors and tailgate. The new badges are
part of an exclusive appearance package and replace the "Ram
1500" badging that accents most other Ram models.

On the inside, the anniversary model features Katzkin perforated
leather seats with stylized Texas/Lone Star logos. A 10th Anniversary
Lone Star logo is called out on the passenger glove box. The four
embroidered floor mats will also feature the Lone Star name.

The 2012 Ram 10th Anniversary Lone Star is exclusively available in
Crew Cab configuration with bucket seats. Paint choices include Black,
Bright Silver, Bright White, Deep Cherry Red, Flame Red, Mineral Gray
and True Blue.

Standard Ram Lone Star features include the 5.7-liter HEMI® V-8 with
fuel-saver technology, which delivers 390 horsepower, 407 lb. ft. of
torque and 20 mpg. It's backed by a 6-speed automatic transmission.

The Lone Star also gets a 115V auxiliary power outlet, 20-inch
aluminum wheels, Class IV receiver hitch, a 10-way adjustable power
driver's seat, fog lamps, halogen quad headlamps, leather-wrapped
steering wheel, locking lug nuts, rear 60/40 split folding seats and
steering-wheel-mounted audio controls. In addition, more than two
dozen factory options and hundreds of Mopar accessories are available
for buyers to further personalize their Ram Lone Star.

Pricing for the package is $1,500, giving the 2012 Ram 1500 Lone Star
10th Anniversary edition an MSRP starting at $36,440. It goes on sale
at the end of second quarter 2012.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and
clearly define its customer since its launch as the newest Chrysler
Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks
has allowed the brand to concentrate on how core customers use their
trucks and what new features they'd like to see. Whether focusing on a
family that uses its half-ton truck day in and day out, a hard-working
Ram Heavy Duty owner or a business that depends on its commercial
vehicles every day, Ram has the truck market covered.
 
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