Chrysler Group LLC Reports May 2013 U.S. Sales Increased 11 Percent;
Best May Sales in Six Years
Best May sales since 2007
- 38th-consecutive month of year-over-year sales gains
- Eight Chrysler Group vehicles set sales records in May; Jeep®
Wrangler and Jeep Compass record their best monthly sales ever
- Ram Truck brand sales up 24 percent; largest percentage sales gain
of any Chrysler Group brand in May
- Dodge Dart, Dodge Durango, Chrysler Town & Country and Chrysler
200 Convertible are segment award winners in Strategic Vision's
"Total Quality" awards
- FIAT brand reaches new milestone in May as North American sales
surpass 100,000 units since its reintroduction in 2011
June 3, 2013 , Auburn Hills, Mich. - Chrysler Group LLC today reported
U.S. sales of 166,596 units, an 11 percent increase compared with
sales in May 2012 (150,041 units), and the group's best May sales
The Jeep®, Dodge, Ram Truck and FIAT brands each posted year-over-year
sales gains in May compared with the same month a year ago. The Ram
Truck brand's 24 percent increase was the largest sales gain of any
Chrysler Group brand in May. Chrysler Group extended its streak of
year-over-year sales gains to 38-consecutive months in May.
"Our best May sales in six years enabled us to extend our sales
streak to 38-consecutive months of year-over-year sales gains,"
said Reid Bigland, Head of U.S. Sales. "We continue to see strong
retail sales throughout our product lineup as eight Chrysler Group
vehicles set sales records in May, including best sales ever by the
Jeep Wrangler and Compass."
The Jeep Compass' 42 percent increase was the largest sales gain of
any Jeep brand vehicle in the month. Sales of the flagship Jeep Grand
Cherokee were up 21 percent in May compared with the same month a year
ago, its best May sales in eight years. All Jeep brand vehicles in
production recorded year-over-year sales gains in May.
Eight Chrysler Group vehicles set sales records in the month of May.
The Jeep Wrangler and the Jeep Compass SUVs each recorded their best
sales ever. In addition, the Dodge Avenger and Dodge Challenger, the
Fiat 500, the Chrysler 200 mid-size sedan, and the Ram pickup truck
were among the Chrysler Group vehicles that registered their best
sales for the month of May.
Chrysler Group finished the month with a 62-days supply of inventory
(398,869 units). U.S. industry sales figures for May are projected at
an estimated 15.5 million units Seasonally Adjusted Annual Rate
May 2013 U.S. Sales Highlights by Brand
Ram Truck Brand
Ram Truck brand sales were up 24 percent, the brand's best May sales
since 2007. The Ram pickup truck set a sales record for the month of
May with its 22 percent increase. It was the Ram pickup truck's
37th-consecutive month of year-over-year sales gains. The Ram 1500 was
named in May as a 2013 All-Star by Automobile Magazine for the third
time in the past four years. For 2013, the new Ram 1500 offers buyers
best-in-class 25 MPG Highway fuel efficiency, new technology and new
features without sacrificing capability. In addition, the Ram 1500 4x4
was named "Best All-Weather Pickup Truck" by the New England
Motor Press Association (NEMPA) in May. The Ram Cargo Van set a sales
record for the month of May, the vehicle's best sales month so far
Dodge brand sales were up 23 percent in May, the brand's best May
sales since 2007 and its 24th-consecutive month of year-over-year
sales gains. The Dodge brand sales gain was led by the Dodge Avenger
mid-size sedan and the Dodge Challenger, each setting a sales record
for the month of May. Sales of the Dodge Journey mid-size crossover
were up 15 percent, its best May sales since 2008, while Dodge Durango
full-size SUV sales were up 24 percent, the largest percentage
increase of any Dodge brand model in the month. Dodge Dart sales were
down 8 percent month-over-month in May, following five months of
gains. The Dodge Grand Caravan had its best sales month this year and
its best May sales since 2008.
The Dart and the Durango earned "Best of 2013 Total
Quality" honors in Strategic Vision's annual Total Quality
Index (TQI). The Dart and Durango ranked highest in their segments
based on responses from owners of 2013 model-year vehicles in
Strategic Vision's quantitative study of 17,568 owners. Strategic
Vision measures "Total Quality" by studying more than 440
variables that encompass positive and negative experiences, including
reliability, driving excitement, emotional attachment, and overall
sales and service satisfaction.
The Fiat 500 set a sales record for the month of May with its 1
percent increase. It was the vehicle's 15th-consecutive month of
year-over-year sales gains and its best sales month so far this year.
In addition, the FIAT brand reached a new milestone in May as it
surpassed 100,000 units sold in North America since its reintroduction
The FIAT brand's product lineup expands this month as the all-new 2014
Fiat 500L begins arriving in FIAT studios across the country with a
starting price of $19,100 and four value-loaded models. The 500L
expands the appeal of the iconic 500, with two more doors,
accommodations for five passengers, best-in-class interior volume
(120.1 cu. ft.) and advanced European technology.
Also coming this summer to the state of California is the all-new 2013
Fiat 500e electric vehicle. The 500e will be offered to California
residents at launch with a $199 a month/$999 due at signing lease for
36 months, same as the current lease offer on a Fiat 500 Pop powered
by a gas engine.
Jeep brand sales were up 1 percent in May, the brand's best May sales
since 2000 and its best sales month so far this year. All Jeep brand
models in production recorded sales gains in May compared with the
same month a year ago. The Jeep Wrangler and Jeep Compass each
recorded their best sales ever. Wrangler sales (16,272 units) were up
13 percent, shattering the sales record the vehicle set in June 2012.
Sales of the Compass compact SUV were up 42 percent in May, the
largest year-over-year percentage gain of any Jeep model in May.
The Jeep Grand Cherokee's 21 percent increase represented its best May
sales since 2005, while the Jeep Patriot's 13 percent gain marked its
best May sales since 2008. The Jeep Grand Cherokee was named the
"Official Winter Vehicle of New England" for an
unprecedented third-consecutive year by NEMPA in May.
Sales of the Chrysler Town & Country minivan were up 4 percent in
May, the minivan's best May sales in three years. The Chrysler 200
mid-size sedan set a sales record for the month of May.
The Town & Country and the Chrysler 200 Convertible each earned
"Best of 2013 Total Quality" honors in Strategic Vision's
annual Total Quality Index in May. Chrysler brand sales were up 4
percent month-over-month, but were down 2 percent compared with the
same month a year ago. The Town & Country also took a
record-breaking 12th-consecutive Polk Loyalty Award in the minivan
category earlier this year. Sales of the Chrysler 300 Motown Edition
started in May, a car that celebrates the passion and the music that
defined the Motor City.