Ram may build more trucks with sports team tie-ins

From AB
Ram Truck Brand and Detroit Red Wings Continue Partnership for 2012-13 Season
Expanded Partnership Includes Two 100-Foot Images Welcoming Fans to
Joe Louis Arena
March 18, 2013 , Detroit - The Ram Truck brand, Chrysler Group LLC's Great Lakes Business Center and Southeast Michigan Ram dealers are continuing their partnership with the Detroit Red Wings, one of America's most successful professional sports franchises. The expanded partnership for 2012-13 includes the addition of two Ram Truck and Red Wings-themed displays on the exterior of Joe Louis Arena. The 26' x 100' building identifiers will adorn both the east and west exterior walls, welcoming fans to Joe Louis Arena.
"We are very pleased to expand our relationship with Ram and create an enhanced visual to the outside of Joe Louis Arena that welcomes our fans," said Tom Wilson, Olympia Entertainment President. "We are proud of the partnership and all that we are able to accomplish together."
"The hard work, fighting-spirit and determination exhibited by the Detroit Red Wings embraces the values shared not only by Ram Truck but also by the brand's dedicated customers," said Mike Dragojevic, Director of the Great Lakes Business Center. "We are pleased to once again be named the 'Official Truck of the Red Wings' and build upon the partnership for the 2012-13 hockey season."
Continued elements in the partnership include: Ram Truck being named the "Official Truck of the Red Wings"; television and radio spots narrated by Sam Elliott, the voice of the brand, and featuring Red Wings forward, Johan "Mule" Franzen; a Ram Truck mural inside Joe Louis Arena featuring goaltender Jimmy Howard; concourse curtains of the Ram truck grille; virtual signage; an in-ice logo; and several in-game promotions.
About Ram Truck Brand The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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