Toyota Tundra - slowly taking over

Automotive News - May 7, 2007 http://www.autonews.com
..in the first three weeks of April, the percentage of Toyota trades for the Tundra was up sharply from last year, according to Power
Information Network. Trade-ins from Detroit 3 brands were down a little.
Does that suggest Toyota is not winning the hearts and minds of owners of full-sized domestic pickups?
Well, before Detroiters start celebrating, they need to look deeper into the data.
Intrabrand trade-ins usually spike for a new model launch, says Power number cruncher Tom Libby. The Power figures also show that the Tundra is getting more trade-ins overall this year as opposed to buyers who don't trade in anything. And, indeed, a higher percentage of large domestic pickups are being brought in.
Libby says the Tundra's 62 percent trade-in rate April 1-22 was conspicuously high. The average trade-in percentage for the entire full- sized pickup segment in 2006 was 52 percent.
The percentage of traders who handed over a large Detroit 3 pickup grew from 20.1 percent in April 2006 to 25.3 percent in the first three weeks of April 2007.
What makes that especially scary for Detroit is that many Toyota dealerships are just starting to see a full complement of Tundras on their lots. Sales are falling short of the pace needed to reach the targeted 200,000 units. But executives say that will change when the pipeline fills with enough CrewMax versions http://doiop.com/Crew_Max and 5.7-liter V-8 engines to meet demand.
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Supplied-Address-Header@[127.1] says...

A friend of mine has had nothing but bad luck with domestic trucks over the last 20 years or so, he's about ready to try a Tundra. Couldn't be any worse than his last two F-150's, or the Chevy he had before that, I guess. The F-150 he's got now has had a series of electrical and tranny problems and the lease is almost up.
BDK
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