Autoworkers ask who will share the pain

Autoworkers ask who will share the pain http://www.detnews.com/apps/pbcs.dll/article?AID=/20070615/AUTO02/706150348/1148/AUTO01
Parnell E. Johnson Jr. spent 35 years at Ford Motor Co., still too
young, he says, to retire at 54.
But like thousands of other Ford lifers, he's nonetheless retired. Which doesn't mean Ford's intent to seek a 30 percent cut in its "all-in" $71-an-hour labor costs during this summer's national contract talks still doesn't infuriate him.
"Isn't it a shame Ford has to cut labor cost 30 percent (the little guys), but no mention about the top guy perks, stock options, bonuses, what else do they want," he wrote in the first of two e-mails responding to my Wednesday column on Ford's plans. "I had to retire after 35 years and now worry if my so-called pension and health care will last.
"These top guys would never have to worry about that. They could drive Ford's company into the ground and still be set for life, while the people that made the product for years get the royal shaft. You want cuts? Then upper management must step to the plate, also."
United Auto Workers President Ron Gettelfinger couldn't have said it better himself. As Detroit's automakers and the UAW prepare for watershed negotiations this summer, the most unpredictable element will be how people who think like Johnson -- and there are lots of them -- react to whatever the talks produce.
There will be no agreements at General Motors Corp., Ford or Chrysler without the approval of hourly folks. To some, that's no way to run a company. To others, it's the way it should be. To all of them, it is what it is.
Johnson and others who e-mail regularly or post their outrage on message boards read the press, surf the Internet, watch local news and muster a familiar refrain: They know Ford CEO Alan Mulally's "all-in" pay package is somewhere north of $28 million, a big chunk paid in his first months.
They've seen the stories of Ford's Americas boss, Mark Fields, flying the corporate jet home to Florida on weekends. Not anymore, but that he did lingers.
Perceptions beget 'reality'
They can't understand how GM can blow billions on apparently failed foreign adventures, or field cruddy cars with names like Aztek, then plead poverty. They don't trust that bankrupt Delphi Corp. should, in fact, be in federal bankruptcy court.
Or that Detroit's automakers really do need labor-cost parity with foreign rivals like Toyota operating in the United States, however clearly they see -- and they do -- the decline of Detroit and the rise of the Asians here.
Quibble all you want about reality; debate the hard business facts; argue the global auto game of growth and investment. These perceptions are reality to thousands of Detroit's hourly workers and their retiree chorus.
You haven't heard it lately, but it won't be long -- I'm thinking weeks -- before the words "shared sacrifice" start bubbling up again. You want more from the union? Show the union you'll share the pain by deferring bonuses or lengthening vesting schedules on options and restricted stock.
Like it or not, the Detroit auto industry captained today by Mulally, GM's Rick Wagoner and Chrysler's Tom LaSorda is a shared enterprise. Management has the responsibility to deliver the results, but the results it delivers are materially impacted by its relationship with hourly workers.
Make like Marie Antoinette and you're toast. Ignoring the symbolism of your actions imperils your credibility. And the more you want, the bigger toast you'll be because however much the union leadership may "get" the dire challenges facing the companies -- and I think Gettelfinger's brass does "get it" -- if they can't sell the troops on it, it ain't gonna happen.
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http://www.detnews.com/apps/pbcs.dll/article?AID=/20070615/AUTO02/706150348/1148/AUTO01
They need to do it like Lee Iacoca did it. He reduced his salary to $1 a year while he got chrysler back on track.
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