Ford Begins Taking Orders for C-MAX Hybrid – America's Most
Affordable, Fuel-Efficient Hybrid Utility Vehicle
Ford dealers are now taking orders for the Ford C-MAX Hybrid, which
will be more affordable than Toyota Prius v while achieving better
Class-exclusive technologies include hands-free liftgate, active park
assist for easier parallel parking and next-generation SmartGauge®
with EcoGuide to help customers increase their fuel economy
C-MAX will launch this fall as part of Ford's power of choice strategy
to deliver leading fuel economy across its lineup while tripling
electrified vehicle production capacity by 2013
DEARBORN, Mich., May 17, 2012 – Ford dealers are starting to place
orders for America's most affordable and fuel-efficient hybrid utility
vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies
such as a hands-free liftgate, spaciousness for five passengers and
cargo as well as the fun-to-drive character shared with well-handling
cars including Ford Focus.
The C-MAX is a compact hybrid utility vehicle and the company's first
dedicated line of hybrids. The 2013 C-MAX Hybrid will be available
this fall with a base price of $25,995 – approximately $500 lower than
the Toyota Prius v's base price.
The C-MAX Energi plug-in hybrid will follow later this year with
better electric-mode fuel economy and overall driving range than the
Prius plug-in hybrid.
"C-MAX Hybrid offers better fuel economy, performance, technology
and functionality than Prius v – and C-MAX Hybrid customers will pay
less at the dealership and at the pump," said Ken Czubay, vice
president, U.S. Marketing, Sales and Service. "Ford is delivering
the power of choice for leading fuel economy across its lineup – from
EcoBoost to electrified vehicles – because customers increasingly want
to save money at the pump, even as gas prices rise over time."
The C-MAX Hybrid blends fuel economy with performance, with projected
best-in-class horsepower and torque along with Ford's third-generation
powersplit technology that allows for higher speed while in electric
mode than Toyota Prius v.
C-MAX Hybrid benefits from 20 years of research and innovation behind
the software and hardware technology driving it, with many of Ford's
almost 500 hybrid vehicle-related patents contained within.
That means that along with SYNC® with MyFord Touch®, drivers get
class-exclusive features like hands-free liftgate (offering hands-free
cargo access with a simple kicking motion), SmartGauge® with EcoGuide,
regenerative braking and an advanced lithium-ion (li-ion) battery pack
that is being used for the first time in a Ford hybrid.
C-MAX Hybrid – being built on Ford's global C-segment platform – also
benefits from a proven design and nameplate with more than 156,000
units of the gasoline version sold in Europe since its 2010 launch.
Room to move
C-MAX Hybrid is a compact hybrid utility vehicle jam-packed with
features and room for five people and cargo.
The vehicle has a high roofline (63.9 inches) offering ample interior
space and flexibility. C-MAX Hybrid offers 99.7 cubic feet of
passenger space compared with 97 cubic feet in Prius v. The spacious
C-MAX Hybrid also provides greater headroom in both front and rear
seats than Prius v (41/39.4 inches vs. 39.6/38.6 inches).
For cargo, C-MAX Hybrid has 60/40 split-fold rear seats that easily
fold flat with 54.3 cubic feet of space behind the first row and 24.5
cubic feet behind the second row.
C-MAX Hybrid features the company's innovative hands-free liftgate,
allowing for quick and easy access to the cargo area without messing
with keys. A gentle kicking motion under the rear bumper opens the
liftgate when used in combination with a key fob the user keeps in his
or her pocket or purse that tells the car it's OK to engage. The same
motion can close the liftgate.
The vehicle also features the newest version of MyFord Touch to help
inform, enlighten, engage and empower drivers. MyFord Touch offers
multiple ways for customers to manage and control their phone,
navigation, entertainment and climate functions through voice
commands, menus accessed through controls on the steering wheel, touch
screens, buttons or knobs.
C-MAX Hybrid also offers the next generation of SmartGauge with
EcoGuide. Designed to help drivers get the most from the C-MAX Hybrid,
information such as instantaneous fuel economy can be displayed on the
left cluster to help drivers more closely monitor how their driving
behavior affects the vehicle's efficiency.
The left cluster also shows Brake Coach, a feature that helps drivers
optimize their use of the braking system so that driving range can be
enhanced through proper braking techniques. In the right cluster,
redesigned imagery of green leaves shows overall driving efficiency –
as drivers improve their efficient driving, they are rewarded with
Quality and ingenuity
The 2013 Ford C-MAX Hybrid is new, but its software and hardware
technology have been evolving for nearly two decades.
C-MAX Hybrid is powered through the combination of a gasoline engine
and a battery-driven electric motor. When powered by gasoline, the
C-MAX Hybrid uses the all-new 2.0-liter Atkinson-cycle four-cylinder
engine – a powerful and fuel-efficient engine and among the most
advanced non-turbocharged four-cylinder powertrains Ford has ever
The electric motor of the C-MAX Hybrid is powered by an advanced
li-ion battery system designed to maximize use of common, high-quality
components, such as control board hardware that has proven field
performance in Ford's critically acclaimed hybrid vehicles.
C-MAX Hybrid also offers Ford's next-generation powersplit
architecture that allows the electric motor and gasoline-powered
engine to work together or separately to maximize efficiency. The
engine also can operate independently of vehicle speed, charging the
batteries or providing power to the wheels as needed. The motor alone
can provide sufficient power to the wheels in low-speed, low-load
conditions and work with the engine at higher speeds.
In the C-MAX Hybrid, the li-ion battery pack is recharged when the
gasoline engine is in operation. Further, the regenerative braking
system can recapture more than 95 percent of the braking energy that
would otherwise be lost, and is able to use that power to help charge
the battery. C-MAX Hybrid requires no plug-in charging.
Made in U.S.A.
C-MAX Hybrid is being produced at Ford's Wayne, Mich.-based Michigan
Assembly Plant alongside Focus, Focus Electric and Focus ST. More
information about MAP can be found online here.
It is one of five electrified vehicles Ford plans to produce in North
America in 2012. In addition to C-MAX Energi, the other vehicles
include Focus Electric, Fusion Hybrid and Fusion Energi plug-in
hybrid. More information about Ford's electrified vehicle lineup can
also be found online here.