FORD'S $700 MILLION INVESTMENT AT OAKVILLE SOLIDIFIES 2,800 JOBS TO
MEET GLOBAL CUSTOMER DEMAND
- Ford's C$700 million investment in Oakville Assembly secures 2,800
jobs, making it one of the most competitive and advanced global
manufacturing plants in Canada
- Global manufacturing helps Ford meet increasing demand for its new,
fuel-efficient vehicles in world markets
- Ford has now invested more than C$2 billion in Canada in less than a
- Spending on Canadian-made auto parts by Ford to increase
approximately C$200 million a year, to a total of nearly C$4 billion
Ford Motor Company, Canada's top-selling automaker, is investing C$700
million at its Oakville Assembly plant, securing more than 2,800 jobs
and expanding its manufacturing capability to meet surging global
"This investment is helping us find much needed capacity for
global products and securing jobs, and it is positioning Oakville as
one of the most competitive and important facilities in the Ford
system," said Joe Hinrichs, president of The Americas, speaking
from a ceremony at the plant today. "Global fuel-efficient
products, built in a state-of-the-art facility, by a great workforce
are a win for everyone today."
Hinrichs said Ford will bring several new global models to the plant,
helping to meet demand in North America and around the world by
producing vehicles with best-in-class quality, fuel efficiency, smart
design and value. He added that the company's investment will mean its
spending on Canadian-made auto parts will increase by approximately
C$200 million, to a total of nearly C$4 billion annually.
The enhancements at Oakville Assembly are Ford's latest step in
maximizing its existing North American manufacturing assets, matching
production to consumer demand as Ford's North American sales surge to
pre-recession levels. Sales of the Oakville Assembly-produced Edge in
the United States Edge's biggest market so far in 2013 are on pace
to beat the prior record of 130,000 vehicles set in 2007.
The move to global manufacturing at the Oakville plant will enable
Ford to shift production based on consumer demand more quickly and
efficiently. The state-of-the-art facility will be able to align
capacity of any one vehicle with real demand for Ford customers in
North America and all over the world.
"If consumers suddenly shift their buying habits, we can
seamlessly change our production mix without having to idle a
plant," said Hinrichs. "Flexible manufacturing enables us to
get vehicles to consumers faster than ever before. This is a great
value proposition for everyone."
Ford currently utilizes nine global platforms around the world to
build about 85 per cent of its vehicles. Global manufacturing offers
Ford the opportunity to leverage commonality of components, design and
build processes to streamline its ability to produce high-quality
vehicles and accelerate production to meet growing consumer demand for
"Ford's investment demonstrates Canada can be competitive in the
global market through strategic partnerships," said Dianne Craig,
president and CEO, Ford of Canada. "Working closely with
government and labour, we have secured a bright future for our
employees at Oakville Assembly."
As part of the investment, Ford will also be increasing its
sustainability and fuel efficiency research and development capacity
in Ontario, including supporting studies in vehicle light-weighting,
the reduction of stationary emissions from industrial facilities, and
research into advanced engine development at Ford's powertrain
research facilities in Windsor.
With today's announcement, Ford has now invested more than C$2 billion
in Canada in less than a decade. In 2004, Ford announced a C$1 billion
investment for Oakville Assembly to introduce flexible manufacturing
to the facility. In 2010, the company announced a C$590 million
investment for Essex Engine Plant in Windsor.
Investment in auto manufacturing directly benefits the Canadian
economy. It is estimated every auto job generates up to 10 supporting
Work on the transformation at Oakville Assembly is already under way.
It is expected to be completed by fall 2014.
"This is an incredible year for Oakville Assembly," said
Will Cowell, plant manager, Oakville Assembly. "We are
celebrating the plant's 60th anniversary and we passed the one-million
mark in Ford Edge production. We look forward to continuing to
celebrate many more milestones and to building quality vehicles with
passion and excellence for years to come."
Oakville Assembly manufactures Ford Edge, Ford Flex, Lincoln MKX and