Ford Issues Most Pathetic Press Release Of All Time, Offers Employee Pricing On All F-Series Trucks

Seriously, this is an actual press release out of Dearborn today. Yes, the same day Ford revealed the Ford F-150 lost the crown of America's best-selling
vehicle to the Honda Civic as well as a 16% decline in vehicular sales, the company has issued a release claiming boldly "Ford delivers customers trucks they want and need." The customers apparently want and need them so badly that Ford, like a cheater who's been caught and finds themselves desperately bargaining with their jilted spouse to ent... Read More: http://feeds.gawker.com/~r/jalopnik/full/~3/304103742/ford-issues-most-pathetic-press-release-of-all-time-offers-employee-pricing-on-all-f+series-trucks
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http://feeds.gawker.com/~r/jalopnik/full/~3/304103742/ford-issues-most-pathetic-press-release-of-all-time-offers-employee-pricing-on-all-f+series-trucks
The F150 is still the number one selling pick-up. Clearly fewer people want pick-ups, but that doesn't mean F150s aren't the trucks that people who still want trucks want. As for me, I've never much cared for the current style F150. I strongly dislike the high bed sides and the truck is a little too Chevy-like for my tastes. It is my opinion that like most half ton trucks these days, the F150 is too car like for a work truck. I don't expect that to change with the 2009 F150s.
Ed
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Fleets are buying Ford trucks, retail deliveries are down not fleet sales. Fleets need trucks to operate their business.

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snipped-for-privacy@yahoo.co.uk wrote:

same day Ford revealed the Ford F-150 lost the crown of America's best-selling vehicle to the Honda Civic as well as a 16% decline in vehicular sales, the company has issued a release claiming boldly "Ford delivers customers trucks they want and need." The customers apparently want and need them so badly that Ford, like a cheater who's been caught and finds themselves desperately bargaining with their jilted spouse to ent...

It says that Ford delivers trucks that people want and need, not want and don't need. Fewer people who don't really need them are buying them.
That's the difference between last year and this year.
Jeff
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