CEO Alan Mulally must have got the idea from his airliner background, but
it won't work with cars.
The ad says all these Fords are good for 25 mpg or more HIGHWAY mileage.
Well, I have news for Mr. Mulally. Highway mileage doesn't even come close
to the way cars operate in the real world. Most driving is commuting to
and from work in stop & go city streets and on congested freeways.
An airliner's fuel consumption is typically measured in kgs or gallons
burned per hour at cruising speed at cruising atltitude, usually at 75%
engine power. Highway mileage of cars is the closest thing to this kind of
spec., though Ford cars seldom operate at anything close to 75%
continuously because they'd blow up if they did.
But a car that gets 25 mpg in the highway test gets 0 mpg when it's stopped
in traffic. When it accelerates to speed, it might get 4, 5 or 6 mpg.
When it coasts or brakes, it might get 70 mpg, but the average in stop and
go driving might be as low as 8, 10, 12 to 15 mpg. And that figure is when
the car is lightly loaded. Load it with fat, car pooling passengers and
their extra stuff and your mileage will probably drop below 10 mpg no
matter which model Ford you were stupid enough to lease. That is why this
t.v. campaign is so phoney it borders on revolting and makes me puke my
Now cars COULD get 25 mpg city mileage, but you'd have to get the lead out.
A car under 500 kg, with a wind cheating alloy monocock body might get 25
miles per gallon when loaded with passengers and stuff.
P.S. Don't do a Google search for "Explorer rollover" or "Pathfinder
rollover." It'll scare you shitless. Both those SUVs are tipsy like a
frickin' 1925 Model T and it doesn't make any different whether they're
made by Detroit rednecks or slant eyed Nips.