2011 FORD EDGE SPORT ADDS CLASS-LEADING POWER, BOLDER APPEARANCE AND
* The class-leading power is flowed through a
Automatic™ transmission and accessed by new unique
paddle shifters. The paddle shifters now can operate while the
vehicle is in Drive, allowing a true manual experience when
* New class-exclusive standard 22-inch wheels are the key elements
a refreshed, bolder exterior; special sport-tuned suspension
wheels and adds higher level of handling and ride
Industry-first MyFord Touch™
with SYNC is standard, opening a new
era of driver connectivity through the use
of intuitive voice
commands, 8-inch touch screen in the center stack and two
driver-configurable 4.2-inch LCD screens in the instrument cluster
2011 FORD EDGE SPORT
DEARBORN, Mich., July 14, 2010 – The 2011 Ford Edge Sport
edgier and sportier than the original version launched in 2009.
Customers opting for the popular midsize crossover's performance
enjoy a more engaging driving experience, a bolder
appearance and industry-first
driver connect technology.
"The 2011 Ford Edge Sport is bolder, more powerful
and has more
customer-focused technology than ever before," said Elaine
chief engineer. "Edge customers value style and
technology. The 2011 Edge Sport
delivers the ultimate in both, now
with class-leading performance."
been the chief engineer for Edge, which debuted in December
of 2006 as a 2007
model year product, from the start. Edge Sport
joined the lineup two years
later, and the new version best expresses
the vision of combining the signature
elements of Edge with even
greater engineering know-how.
"With the larger
wheels, unique exterior cues and added
performance, Edge Sport is the type of
vehicle you usually could only
find at aftermarket exhibition shows like SEMA.
The Sport is certainly
a vehicle an aftermarket developer might create starting
with a base
Edge for the enthusiast/performance customer," said Bannon.
difference for the Edge Sport is that all the performance
precisely engineered and matched by Ford, as are all
the exterior and interior
design cues and materials, to create the
ultimate Edge experience directly from
More power and better fuel economy
Class-leading power is
delivered by a new 3.7-liter Ti-VCT V6 engine
that produces 305 horsepower at
6,500 rpm and 280 lb.-ft. of torque
at 4,000 rpm. This improved power – 40 more
horsepower over the
outgoing Edge Sport – is not at the expense of fuel economy,
The 2011 Edge Sport fuel economy remains 18 mpg city and 25 mpg
Advanced technology and clever control strategies help the 2011 Edge
produce power efficiently. Ti-VCT, for example, enables precise
control of the intake and exhaust camshafts to optimize
performance and fuel
The new engine is mated to a six-speed SelectShift Automatic
transmission with upgraded, class-exclusive paddle shift activation
"For 2011, the paddle shift activation for the Edge Sport is
in drive,' which means the customer doesn't have to shift to
'M' or manual
mode," said Rich Kreder, vehicle engineering
manager. "Instead, while in Drive,
the driver can pull the '+'
paddle on the right side of the steering wheel or
'-' paddle on the
left side of the steering wheel to go up or down gears. It's a
more engaging and intuitive experience."
This execution, available on the
2011 Edge Sport only, allows the
driver to shift gears quickly while keeping
both hands on the
steering wheel. The transmission reverts to automatic mode and
upshifts or downshifts as needed when driven at a steady speed.
22-inch wheels highlight exterior differentiation
Large wheels have been the
signature of Edge Sport since its debut as
a 2009 model year product. New for
2011 are class-exclusive 22-inch
forged aluminum wheels that are standard.
Forged aluminum wheels are
often the top choice in the aftermarket because of
quality and ability to combine high strength and light weight in
Experienced designers and engineers worked closely with
state-of-the-art computer tools to optimize form, fit and function to
world-class weight-efficient designs that exceed Ford's strict
higher than the industry standard – in terms of
structural integrity, corrosion
performance and other attributes.
This ensures the new Ford wheels have higher
standards than typically
found in the aftermarket.
Complementing the new wheels
is a sport-tuned suspension with revised
front strut tuning, rear spring rates
and rear jounce bumper, which
helps stiffen the suspension for a flatter,
sportier ride. Key to the
suspension tuning is the addition of high-flow shocks.
allow tuning for both handling and ride without compromise to
"Drivers will feel a firmer connection to the road when going
corner and less jarring when hitting a pothole, for
example," said Kreder. "It's
allowed us to make Edge Sport
much more comfortable without losing any
The tires were designed and engineered specifically for Edge Sport
deliver similar grip levels as those found in a Mustang GT tire
with all-season performance.
The wheels feature a polished finish with painted
Tuxedo Black spoke
accents that complement Edge Sport's other dynamic exterior
cues, including the painted Tuxedo Black grille, smoked headlamp and
taillamp treatment, body-color rocker moldings, 4-inch oval chrome
body-color door cladding and revised body-color lower
front and rear fascias.
Key interior highlights are aluminum pedal covers, liquid silver smoke
that are echoed in the silver smoke metallic leather seat
inserts with contrast
stitching and 10-way heated power driver seat
with power lumbar and memory
MyFord Touch ushers in new era of interaction
MyFord Touch driver connect technology powered by
SYNC® provides a smarter,
safer, simpler way to connect drivers with
in-car technologies and their digital
lives. It replaces traditional
vehicle buttons, knobs and gauges with clear,
crisp LCD screens and
five-way controls like those found on cell phones and MP3
also uses intuitive voice commands.
Standard on the 2011 Edge
Sport, MyFord Touch displays information
using two 4.2-inch full-color LCD
screens flanking an analog
speedometer and an 8-inch touch-screen LCD at the top
of the center
stack. A five-way switch on each side of the steering wheel
the information displayed on the corresponding instrument panel
screens. The screens can be personalized to display information
relevant to each
Sony sound system, unique finish panel standard
touch with Sony Audio System finish panel is fully
integrated. The panel is
completely flat (except for the center
knob), so the touch cells are executed as
zones" for the finger.
The touch cells create a miniature,
undetectable electric field. A
finger breaks the field and causes the cell to go
on or off like a
traditional switch. This means there is no true button to push
touch of the finger does the job. Illumination and an audible
The touch cells can control items such as volume, radio seek, radio
station tuning, CD track seek, defrosters and air conditioning.
Included in the
climate controls is the new MyTemp feature, which
allows a customer to program
and set the desired interior temperature
like a radio preset.
other Sony products, the audio portion of the control
panel is divided into
"Source" and "Sound"
sections, allowing customers to select the input (AM/FM
Radio™ broadcasts, satellite radio, CD, personal devices) and tune
sound with bass, treble, fade and balance inputs on the screen.
The heart of
the Sony Audio System is its extraordinary sound quality.
Comprised of 12
high-quality speakers and a Class D all-digital
amplifier, the Sony system has
the ability to pump out 390 watts of
continuous power (RMS). Further, Dolby Pro
Logic® II technology
creates true virtual 5.1 channel surround sound throughout
for a unique listening experience.
Like the song? You can tag it
new on the 2011 Ford Edge Sport is the world's first use of
iTunes® Tagging in
an available factory-installed HD Radio receiver.
iTunes Tagging provides
customers with the ability to
"capture" a song they hear on the HD Radio
later purchase from iTunes. With a simple push of a "TAG"
the MyFord touch-screen display, the song information will
be stored in the
Once a song is tagged and customers dock their iPod to the SYNC
system, the tagged song information will transfer to that iPod. Up to
on SYNC can be stored until the iPod is connected. When the
iPod is then synced
to iTunes, a playlist of tagged songs will
appear. Customers then can preview,
and if they desire, purchase and
download tagged songs from the iTunes Store.
One significant benefit of HD Radio technology is that the sound
quality of the
broadcast is dramatically better because of the
digital transmission – FM sounds
like a CD and AM sounds like today's
FM broadcasts. Unlike analog broadcasts,
digital broadcasts aren't
susceptible to interference, fadeout and other issues.
"The goal with the 2011 Edge was to raise the level of all the
world-class status, and with that in mind we needed to
improve the Edge Sport
that much more," Bannon said. "With
class-leading performance, head-turning
styling inside and out and
industry-exclusive technologies, we want to provide
vehicle that truly delivers the ultimate Edge experience."
the attachments for this post at: