Ford Enables Industry's First In-Car Voice Control of MOG Smartphone
App via SYNC AppLink
DEARBORN, Mich. & BERKELEY, Calif., June 6, 2012 – Ford and MOG
today announced Ford drivers can now enjoy MOG's award-winning,
on-demand music service at their request using HYPERLINK
AppLink and the power of their voice.
SYNC® AppLink™ gives music lovers access to MOG's vast catalog of more
than 15 million songs in the car. Ford drivers simply need to launch
the MOG app on their USB-connected iPhone and MOG will immediately
become an available option. Once selected, the listener's MOG play
queue will instantly begin playing so users can pick up listening
wherever they left off.
MOG can be controlled with voice commands and in-dash controls,
allowing drivers to easily personalize their listening experience in a
range of 2012 model Ford Motor Company vehicles. Ford drivers will
have immediate access to their favorite songs and downloads via the
AppLink interface along with access to custom radio channels that can
be easily "tuned" by using the traditional tune knob on the
"MOG continues to focus on delivering the best music experience
for drivers," says Drew Denbo, senior vice president of Business
Development for MOG. "We are thrilled to launch MOG on the Ford
AppLink platform, giving Ford's huge number of customers access to
more than 15 million songs on-demand and customized radio through
their car stereo systems."
"MOG offers a great mobile app experience, and now – using SYNC
AppLink – we've enhanced it even further for in-car use by adding
voice command and control," says John Ellis, global technologist
for Ford Connected Services. "And, thanks to the 320 kilo bits
per second streaming quality unique to MOG, users will still get the
high audio resolution they expect when listening to their favorite
The MOG iPhone app enables the following capabilities through SYNC
On-demand MOG radio: MOG offers the best music discovery engine that
provides unlimited, ad-free listening of true "artist only"
radio, or a full mix of "similar artists." Simply use the
tune knob to control the radio mix and voice command to turn radio on
Shuffle "favorites" and "downloads": Instant
access to stored "favorites" and "downloads" by
saying "Shuffle favorites" or "Shuffle downloads"
at the voice prompt.
Program radio station presets: If you love what's playing and want
more, simply press and hold one of the radio preset buttons on the
dashboard to assign it so it's easy to come back and access your
favorite artist station.
Playlist listening: Create the perfect driving playlist (and then
some) on your desktop before hitting the open road. By saying
"List playlists," you'll have complete access to all of your
Favorite on the fly: With one click or using the voice command,
"Add to favorites," drivers can save songs to their MOG
"favorites" list, giving listeners the ability to add songs
to their collection while in the car.
Storage: MOG allows users to store music from MOG on their mobile
devices, enabling access to favorite titles even when a data
connection is not available. Simply use voice commands such as
"Shuffle downloads" to instantly play downloads from your
Curated content: If you want to hear the hottest tunes according to
Billboard's Top 50 Charts, just say "Top songs" for instant
The MOG app for SYNC AppLink is available on a range of 2012 model
Ford vehicles including Fiesta, Fusion, F-150, Super Duty, E-Series,
Mustang and Expedition.
To enable the MOG on-demand service in the vehicle, Ford customers
need to become MOG subscribers and can sign up for a $9.99 plan by
visiting HYPERLINK "http://mog.com/Ford " mog.com/FORD.
Additional information and getting started guides are available at
HYPERLINK "http://www.ford.com/syncmyride /" syncmyride.com.