developing new ultra-low-cost production process - report
TOKYO (XFN-ASIA) - Toyota Motor Co is developing a radically different
carmaking process that will drastically cut costs across the entire chain of
production, President Katsuaki Watanabe said in an interview with the
'The focus is on low-cost technology,' Watanabe said. 'Everything from
design to production methods will be radically changed and we are thinking
of a really ultra-low-cost way of designing, using ultra-low-cost materials,
even developing new materials if necessary.'
Watanabe said the company will review each step in the production process to
lower costs for a new model and then to apply the lessons across its
Asked about the price of a car produced via the new process Watanabe said
the company has a rough target of being 'at least' cheaper than the Renault
(other-otc: RNSDF.PK - news - people ) Logan.
Watanabe also denied media speculation that Toyota (nyse: TM - news -
people ) is poised to strike a cooperation agreement with Ford, saying no
specifics have been discussed.
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