Full-size pickups have the power to save GM brand at
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Full-size pickups have the power to save GM brand at
They certainly bring in more profit per sale. Also, the Silverado was the 2nd most popular model sold in the States last year, behind the Ford F-Series.
The new trucks are nice, but they are not enough to save GM. GM's sales continue to fall, including for the truck/SUV lineup.
It seems that the only thing really at risk is the Dodge truck lineup as GM, Ford and Toyota fight it out.
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