SGMW's Baojun Brand to Sell Passenger Cars in China
SAIC-GM-Wuling Joint Venture
getting ready for sales
2010-07-19, Shanghai – SAIC-GM-Wuling (SGMW), GM's
vehicle joint venture with SAIC and Wuling Motors, announced
Shanghai that it is launching the Baojun brand. The passenger cars of
the new brand will be built and sold in China.
Baojun (which is the Chinese
word for "treasured horse") is
being introduced to address the growing demand
passenger cars in China. SGMW's new passenger vehicle sales and
distribution network will be built based on its existing network,
new distributors and elements of the current structure.
SGMW will begin building
the new network for passenger vehicles
following the official launch of the
The vehicle has been developed with help of GM and SAIC's Pan
Technical Automotive Center (PATAC) joint venture in Shanghai.
being positioned as a reliable partner with an image
that is confident, smart
and dependable," said Shen Yang,
General Manager of SAIC-GM-Wuling. "We aim to
expectations by creating a brand that combines world-class
with low ownership costs."
"The introduction of Baojun is part of GM's
in China," said Kevin Wale, President and Managing Director
the GM China Group. "Baojun will complement our other brands
sold in China
including our fastest-growing mainstream nameplate,
Chevrolet. It will enable us
to better address the increasingly
segmented Chinese vehicle market."
to Chen Hong, President of SAIC Motor, "Baojun will
become another good example
of successful partnership. By combining
the best resources that SAIC, GM and
SGMW have to offer, we will
ensure an outstanding ownership experience for a
greater number of
SAIC-GM-Wuling, a joint venture between GM China,
Industry Corporation Group (SAIC) and Wuling Motors, was
2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region.
SAIC-GM-Wuling manufactures a range of Wuling brand mini-trucks and
well as the Chevrolet Le Chi mini-car. In 2009,
SAIC-GM-Wuling had domestic
sales of 1,061,213 units, becoming the
first automaker in China to sell more
than 1 million vehicles in a
single year. It has been the sales leader among
producers for four consecutive years.