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Subject
- Posted on
July 19, 2010, 6:27 pm
SGMW's Baojun Brand to Sell Passenger Cars in China
SAIC-GM-Wuling Joint Venture
getting ready for sales
2010-07-19, Shanghai – SAIC-GM-Wuling (SGMW), GM's
mini-commercial
vehicle joint venture with SAIC and Wuling Motors, announced
today in
Shanghai that it is launching the Baojun brand. The passenger cars of
the new brand will be built and sold in China.
Baojun (which is the Chinese
word for "treasured horse") is
being introduced to address the growing demand
for affordable
passenger cars in China. SGMW's new passenger vehicle sales and
distribution network will be built based on its existing network,
incorporating
new distributors and elements of the current structure.
SGMW will begin building
the new network for passenger vehicles
following the official launch of the
Baojun brand.
The vehicle has been developed with help of GM and SAIC's Pan
Asia
Technical Automotive Center (PATAC) joint venture in Shanghai.
"Baojun is
being positioned as a reliable partner with an image
that is confident, smart
and dependable," said Shen Yang,
General Manager of SAIC-GM-Wuling. "We aim to
surpass customer
expectations by creating a brand that combines world-class
quality
with low ownership costs."
"The introduction of Baojun is part of GM's
multi-brand strategy
in China," said Kevin Wale, President and Managing Director
of
the GM China Group. "Baojun will complement our other brands
sold in China
including our fastest-growing mainstream nameplate,
Chevrolet. It will enable us
to better address the increasingly
segmented Chinese vehicle market."
According
to Chen Hong, President of SAIC Motor, "Baojun will
become another good example
of successful partnership. By combining
the best resources that SAIC, GM and
SGMW have to offer, we will
ensure an outstanding ownership experience for a
greater number of
consumers."
SAIC-GM-Wuling, a joint venture between GM China,
Shanghai Automotive
Industry Corporation Group (SAIC) and Wuling Motors, was
launched in
2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region.
SAIC-GM-Wuling manufactures a range of Wuling brand mini-trucks and
minivans as
well as the Chevrolet Le Chi mini-car. In 2009,
SAIC-GM-Wuling had domestic
sales of 1,061,213 units, becoming the
first automaker in China to sell more
than 1 million vehicles in a
single year. It has been the sales leader among
Chinese mini-vehicle
producers for four consecutive years.
Re: GM creates BRAND to sell cheap JUNK cars in China - BAOJUN
On 19/07/2010 4:42 PM, Paul wrote:
If GM China keeps GM USA mangement out of its operations, it might do
well. They certainly now blow away the USA GM real bad. Outself them,
out make them, make them cheaper...the only part of GM worth a dime.
--
Government has liberals, idealists and lawyers, but where is the common
sense?
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