GM's mother of all scare tactics
Because, as the company's executives argue in the recovery plan they submitted to the Treasury on February 17, letting GM fail and file for bankruptcy protection would require a stonking $100 billion or more in financing, the vast majority provided by the U.S. government. That makes its latest appeal for help look like chicken feed.
It's the latest twist in GM's argument against entering Chapter 11 bankruptcy protection, following on from last year's claims it would upend the U.S. economy, eliminate more than three million jobs and imperil national security.
Chrysler has adopted a similar approach, asking for another $2 billion - it's already got or been promised $7 billion - and claiming bankruptcy would cost up to $25 billion.
Why do they think a bankruptcy filing would cost so much? It's largely a result of sharply reduced revenues based on the belief that far fewer people would buy a car from a bankrupt manufacturer, plus support required for suppliers and dealers.
Bankruptcy would certainly be a painful process. But GM (GM, Fortune
500) and Chrysler are relying in large part on a couple of short research reports, neither of which presents its methodologies in full.The logic is questionable. GM assumes bankruptcy would greatly damage its reputation. But the taint of failure is well established. After all, the last few years have been spent in crisis mode and the last three months in lobbying for ever increasing amounts of government assistance. Can its image really get that much worse?
The Obama administration has, at least, given some indication that it won't be soft on Detroit - hardnosed restructuring expert Ron Bloom has been brought on as an advisor and insiders are touting a bankruptcy of one or more of Motown's Big Three as a possibility.
Their job is to prove that the White House has the bite to match its bark and not cave in to scare tactics. But perhaps GM's cataclysmic claims are better directed at its other stakeholders.
So far it has yet to reach agreement with either the unions or bondholders, both of which would almost certainly fare much worse in Chapter 11. If GM's prophesies of doom could jolt them to take the necessary haircuts.