..some Chevy dealers have grown a pair and are trying a radical move.
They're bringing enemy No. 1 right into their showrooms.
Chevrolet is confident enough in its forthcoming Malibu redesign
http://snipurl.com/1kkou that they're willing to have customers paw
all over their mid-size offering and Toyota's Camry
http://doiop.com/Camry side by side. Instead of just telling potential
Malibu customers that Camry ain't all that [great], Chevy's car
marketing director, Cheryl Catton, suggests dealers put one of the best-
selling Toyotas right there next to Malibus. Production of the new
Malibus begins in October, and GM's ad push for the car begins in
January. Look for the Malibu/Camry steel cage death match to begin
But wouldn't it be a small sales boost to put a Camry in every Chevy
dealership? Catton thought of that, and recommends the Toyotas be
[Source: Automotive News http://www.autonews.com/ - Sub. Req.]
That can not be a fair comparison. The Malibu is thousands of dollars
Chevy should compare cars that sell around the same price. The FULL SIZE
Impala is the one that sells for around the same price as the V6 Camry, with
the same equipment, but the Camry is only a mid size car.
They should also post the actual total delivered price, of the Camry they
bought for the comparison, and really educate the potential buyers ;)
I was at an auto show where there was a mid size FWD V6 Lexus sitting near a
loaded RWD V8 Grand Marquis. People were all over the Mercury that has an
MSRP over $12.000 less than the smaller Lexus ;)
So how do you explain the Camry outselling the Malibu?
a) The Camry is a better car.
b) The Malibu's reliability is inferior.
c) Consumers are stupid or ignorant.
If you answered c), then you suffer from GM/Ford/Chrysler syndrome, a
malady common among executives of loser corporations.
Apply the same logic to Big Macs, Wal*Mart, Budwiser, etc. If you
think Consuners purchase cars for rational reasons, you are naive.
Here some equally twisted logic for you -
Many buyer of old style large American cars were forced by stupid CAFE
rules to buy trucks and SUVs to get the type of vehicle they wanted.
Ford and GM concentrated on these and surrendered the low end, low
profit market to the Japanese. Meanwhile people who didn't mind small
noisy rattle boxes bought Toyotas and Hondas. As they grew older, the
people who bought small Japanese cars wanted larger, more comfy cars.
They only knew Toyotas and Hondas, so they buy larger Toyotas and
Hondas. They realize they are paying thousand more than for equivalent
domestic vehciels, so in order to keep from feeling like smucks, they
convince themselves that they are getting much better cars. They
preach this faith like Billy Swaggart. They repeat the story so often,
they convert others to their faith.
Makes as much sense as your quiz....
I wish it did, but people used to buy Japanese cars for economy, while
now they buy them for quality and reliability, and not only are car
buyers less brand loyal than they used to be, but buyers of Japanese
ares tend to be the least brand loyal of them all.
My point is that executives at bad companies blame the consumers
instead of themselves.
The Malibu Chevy wants to compare the Camry against is a new model -
so hard to say anything particular. However, the question is just as
nebulous as asking why more people go to Wal*Mart than Target, or why
McDonalds sells more BigMacs than Burger King sells Whoppers, or why
more people buy Diet Pepsi than Diet Coke. Best I can say is that
there are lots of factors, not all of them rational. If people were
rational, there wouldn't be any Cadillacs, Lincolns, Lexi, or Acuras.
If people were rational, the F150 would not be the top selling vehicle
in the US. If people were rational, Expeditions, Suburbans, Tahoes,
Sequoias, etc would be extinct.
It seems to me that Chevy has at least two models that compete
directly with the Camry - the Impala and the new Malibu (and for good
measure you can through in the Monte Carlo which can be considered a
Camry Solaria competitor and the Malibu Maxx). Plus GM has several
other models (Pontiacs and Buicks) that also play in that market. If
you add up all the GM competitors to the Camry, I suspect they outsell
the Camry. And don't forget, for marketing reasons, Toyota lumps
Camry, Solaria, and Camry Hybrid sales all under the Camry banner.
Toyota puts great stock in claiming Camry is the number one selling
nameplate. If GM was dedicated to doing the same, they could probably
jury rig the names of vehicles to create the illusion of having a
higher selling model (Maybe the Impala Malibu...).
Why not fair? IMO, it is better than fair if you can show the Malibu is
cheaper but equal or better than the Camry. In a post tonight you stated:
"The price of their vehicles will go up since the vehicles sold by the
Japanese auto manufactures, who already enjoy those competitive advantages,
sell for 20% to 30% more than domestics ;)"
This is a good opportunity for GM to show then can sell an equivalent car
for far less.
Have you seen the recent Hyundai ads showing the comparison of the Sonata
vs. BMW and the Azera vs. Lexus and the SantaFe vs. Land Rover? Now it will
be Malibu vs. Camry. Good for them.
I did a similar comparison. I was looking at Buick Lucerne but found the
same features in a Sonata for $5000 less. To get stability control, I'd
have to move up in the Lucerne another $5000.
I do like the style of the new Malibu. Far better than the ugly front end
of the Camry.
When asked my advise, as to which car to buy, I suggest one drive all those
that suits their needs, then get a total drive home price then buy the one
that best suits their budget.
From what we saw in my fleet service business, that the only real difference
between the vehicles on the market today is style and price. ;)
However, people with more common sense know that quality is a better
gauge to use than quantity in certain cases. A lump of coal is
worthless compared to an intermerate diamond though both are purely
made of carbon.
The typical car buyer has other features and considerations than just
singularly thinking of sheer mass.
Really? Would you pay more for a smaller diamond, just because of the name
of the store?
Ask any car salesman and he will tell you the last question a customer asks
before signing on the bottom line to buy the car is always, 'How much is my
monthly payment?' LOL
But are they functionally any different? If you bought the diamond at
JC Penny and put in a Cartier box, would your SO be any the wiser? In
ten years would the JC Penny diamond be less cherished?
Diamonds are a strange item to compare - they are not purchased for
rational reasons, and the market is not truly competitive. There is no
shortage of diamonds in the world, the price is artificially
manipulated by DeBeers.
I have owned Chevy's since 88 and their is not one that I have owned that
was not taken in for some warranty work.
I now have a new 07 Camry and I can't find a thing wrong with it and I am
pretty fussy about leaks and squeaks etc...
I am constatnly amazed that Toyota owners think they are lviing some
sort of unique experience when they get a good Toyota. My parent shad
many Fords that never required any warranty work. My current Fusion
has 8,000 miles and hasn't been near a dealer since I bought it.
Likewise for my son's Mustang. I've had bad Fords and a really lousy
Toyota, but I've had some really good Fords as well. In the last
decade, the largest out of warranty repair for a Ford was for a coil
pack on a Ford Expedition. The only other out of warranty repairs were
1 fuel pump on a 12 year old F150, and an alternator on an Expedition
with 100,000 miles. My total cost for all repairs on all the Fords
I've owned in the last decade is less that $650. One repair on the
last Toyota I owned was that much. But I wouldn't claim all Toyota
were like the one I owned, but I don't think you can claim all Toyotas
are perfect becasue yours is. According to the JD Power 2006 Initial
Quality Study the average new Toyota has 1.06 problems in a year, the
average new Ford has 1.27. According to the 2006 JD Power
Dependability Survey the average 3 year old Toyota has 1.79 problems
and the average three year old Ford has 2.24 problems (interstingly,
the average three year old Mercury only has 1.51 problems). I doubt if
any of these differences is statistically significant. The reality is
that most of the major manufacturers are very close in terms of
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