Saturn's rebirth vexes Chevy dealers

Saturn's rebirth vexes Chevy dealers http://www.autonews.com/apps/pbcs.dll/article?AID=/20060220/SUB/60217086/1078&refsect -- your best, last and only line of defense-a Cohort of Roman Heavy Infantry

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Jim Higgins wrote:

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Saturn was a bad idea from day 1. GM should have focused on getting "import intenders" into it's existing dealerships instead of starting up a whole new division.
One of the dumbest strategic moves GM ever made. Many of the ideas for Saturn were good, but there was no good reason not to implement the good ideas into the existing brand structure.
John
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