Toyota posts $1.2 billion quarterly profit despite recall costs
WASHINGTON – Toyota today reported a $1.2 billion quarterly profit and
boosted its financial forecast for the coming fiscal year, even as it
revealed it had spent $1.1 billion on recalling 8 million vehicles
The figures illustrate just how powerful the world’s largest automaker
remains despite months of turmoil over sudden acceleration cases and
several probes by U.S. auto safety regulators, including a new one
launched Monday into a 2005 recall. Despite the recall’s cost and lost
sales, Toyota expects its next full-year profit to rise 48% to $3.3 billion.
The $1.2 billion profit for the quarter ending in March reversed a $8
billion loss in the same quarter of 2009, when the global auto market
was bottoming out. Revenues rose 49% to $58 billion, slowed only
slightly by a stronger Japanese yen that makes foreign sales less
But in North America, once the company’s strongest market, Toyota booked
an operating loss of $233 million for the quarter, reduced from the $1.9
billion lost in the same period a year ago. Officials said in addition
to spending $1.1 billion on recalls and quality improvements, the furor
had cost the company roughly $800 million in lost sales worldwide.
For the entire fiscal 2010, Toyota said it earned $2.3 billion,
reversing the $5.5 billion loss for fiscal 2009 that was the worst for
the automaker since it was founded in 1937. Much of the turnaround came
from cost-cutting and Toyota’s financial arm, as total revenues were
Toyota CEO Akio Toyoda said he was grateful to the company’s 7 million
customers worldwide, and vowed to press forward with new technologies
and expansion in China.
“I feel that, given these earnings, we are finally standing at the
starting line,” Toyoda said. “I believe that this fiscal year marks a
truly fresh start for Toyota, and I would like to steer the helm towards
new strategies for growth.”
Toyota has boosted its rebates and interest-free loan offers to U.S.
consumers in an attempt to win back customers, breaking with years of
comment that incentives cheapened the brand. Takahiko Ijichi, a Toyota
senior managing director, said the automaker would pull back by the end
of the year at the latest, suggesting the offers would continue through
“We do not plan to keep incentives at this level,” he said through a
Toyota also said it had booked a special cost for its entire fiscal year
of about $550 million for the shutdown of the NUMMI plant in California,
the former joint venture with General Motors and the only Toyota plant
represented by the United Auto Workers. Toyota’s North American
production was about half its sales in the quarter.
The results came a day after U.S. auto safety regulators opened a fresh
probe into Toyota’s handling of a 2005 recall over faulty steering rods
in older pickups, questioning whether the automaker delayed making the
fix after issuing recalls in Japan.
Last month, Toyota agreed to a $16.4 million fine by the National
Highway Traffic Safety Administration for delaying by at least four
months the recall of 2.3 million vehicles to fix sticking accelerator
pedals. Toyota paid the fine but denied NHTSA’s conclusions that it had
dragged its feet or broken U.S. laws.
U.S. Transportation Secretary Ray LaHood, during a visit to Toyota’s
headquarters Monday, said the automaker was making progress on improving
its safety processes. But he also warned that the company could face
more fines related to NHTSA’s probe of its handling of sudden
NHTSA’s fines are capped at $16.4 million by federal law, but it can
issue multiple fines based on how it defines a violation.
Toyota said Monday it was cooperating with NHTSA’s investigations.
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