I got this in my in basket today. Interesting reading - especially between
From our very beginning, Saturn has always sought a better way. We pioneered
no-hassle, no-haggle shopping, built dent-resistant cars, set a new
benchmark for customer service and forged a unique relationship with our
retailers, workers and customers. From the beginning, Saturn was launched
as a "Different Kind of Car Company."
Well, here we go again.
You may have read that General Motors delivered a plan to the U.S.
government that outlined the corporation's plan for long-term viability.In
that plan, GM stated that Saturn would work with its retailers to
investigate options for the future of the Saturn Brand. We said that all
ideas were on the table and we meant it.
Today, we confirmed that Saturn and GM would further investigate one of
those options: a spin-off of an independent Saturn Distribution
The Saturn Distribution Corporation already exists as an indirect subsidiary
of GM. It's the entity with which our retailers currently have their
franchise agreement. An independent Saturn would still have its great
retailers, and it would continue to source current products from GM through
2011. If successful, SDC at that point would source products from other
The goal—from a product perspective—would be to find future vehicles that
match the Saturn Brand: fuel-efficient, safe, reliable and affordable. From
a retailing perspective, we would build on our core strength of unmatched
customer service. The same hassle-free experience that is a hallmark of the
brand could be taken to even higher levels.
While this process proceeds, we will continue to do what we have always done
best: sell great vehicles and take care of our customers. We have a fresh
portfolio of award-winning, fuel-efficient vehicles and a network of
retailers that is second to none. And our new vehicles are still backed by
a 100,000-mile/5-year (whichever comes first) Transferable Powertrain
Limited Warranty. When you add Roadside Assistance and Courtesy
Transportation programs, we believe it is the industry's best overall
coverage. It is coverage that GM and Saturn will continue to firmly stand
behind, and GM will support the continued availability of Saturn parts and
service as needed.
This is an exciting time at the Saturn Brand, and I have to confess, it
feels a bit like it did back in the 1980s when the original Saturn project
was being developed. As loyal Saturn owners and enthusiasts, I know you
support this brand, and you can believe we are working toward a vibrant
future. Difficult times sometimes yield the most innovative solutions, and
those who are willing to take on the challenge will emerge victorious. Stay
General Manager, Saturn
Clean out a corner of your mind and creativity will instantly fill it. - Dee
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