What GM Needs To Do To Sell Me a Car

What GM Needs To Do To Sell Me a Car http://www.thetruthaboutcars.com/what-gm-needs-to-do-to-sell-me-a-car/#more-325446
TTAC commentator Mark writes:
Mr. Farago, Im an avid fan of your web site / blog. General Motors is a frequent subject, often in a negative light (typically, a well deserved negative light). I have owned and currently own GM vehicles. Why? My father worked for GM for 35 years, was paid well paid and has a good pension. GM helped put bread on our table, a car in our driveway and helped pay for my education. With all the issues and bailouts that GM has recently had, I would find it difficult to purchase another GM vehicle. What would sway me to purchase another GM vehicle? The company would have to change its philosophy and be accountable for the products they produce. Promote this via a marketing program centered on a specific model with the following four points:
- The GM CEO, on camera, in a major marketing push, making a pledge that the Chevrolet Insert model here has been given the resources required to be designed and built to last and that this model will be at the top of CR or similar independant long term reliablilty report. State consequences if it is not. Then make it happen, dont hide anything and fix the problems that come up. Improve a model every couple of years rather then churning the same POS out with different sheet metal for 8-10 years until no one will buy it.
- The head design engineer for model XYZ on camera, in a major marketing push, describing how they were given carte blanch to design the best vehicle possible, thus ensuring that I will not have to change the brakes every 15-20,000km, redo a head gasket at 100,000km or have the vehicle rust through after 5 years. (Probably better to spin it in a positive light saying how the brakes, engine chassis,sheet metal (etc.) have been improoved.
- The lead assembly plant supervisor for Chevrolet model insert model here on camera, in a major marketing push, stating how they were given the mandate to produce the best automobile possible and stating how they are doing it. Then of course DO IT.
- Finally, the president of the UAW/CAW on camera, in a major marketing push, stating how the union is on board and working TOGETHER with the company to produce the finest automobile possible. State how employees have been given the mandate to improve quality and how they are contributing.
I DO NOT want to hear that they are going on strike for any reason, I do NOT want to hear that they are pushing production too hard.
I do NOT want to hear about plant under capacity. Better to underestimate and have a backlog of orders then meet demand by sacrificing quality. Regularly make all these people be accountable for the product that they produce. Make CR reports or equivalent LONG TERM reliability scores a point of accountability. Make people accountable if above mentioned goals are not achieved.
Wouldnt it be nice to see a UAW/CAW representative resign because the vehicle that they are producing is not meeting the quality and durability goals that they promised on camera? Id have a lot of respect for that person and the company they represent(ed).
Encourage blogs and whistleblowers to come forward so that issues that may affect quality/durability can be addressed. In all honesty, marketing on good looks and power does not cut it. Ill be the judge of what looks good and drives well. Put out a car/minivan/SUV/truck that is reliable and bullet proof, then improve on it every couple of years and quickly address any issues.
Why? Because Im not bloody well purchasing another GM vehicle until GM PROVES that they are producing the most durable product available. I want a good looking, well built, comfortable and durable car/minivan/SUV/truck. I want VALUE for my money.
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Jim Higgins wrote:

No don't improve it "every couple of years." In fact there ought to be a moratorium on styling changes and complete chassis redesigns. Refine the crap out of a chassis until it actually works right in every respect. THEN worry about styling changes and clean-sheet designs.
heck, the European and Japanese mfgrs. have been getting away with it for years... e.g. the VW Scirocco, made from 1974 to 1988 rolled on the same basic chassis (shared with the Rabbit and Jetta, but only through 1984) for its entire lifespan, with one major styling change in 1982.
I don't need to show off to my neighbors "hey, I have enough disposable income to have this year's model" I want a car that I can enjoy for hundreds of thousands of miles.
nate
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That was the backbone of the auto industry in the 1950's. The day the new cars came out was an "event" that drew crowds to the dealership. You could tell a Chevy from a Ford at a half mile, Now you have to look at the emblem to tell a Mercedes from a Toyota.
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Three things.
GET OFF THE CORRUPTION DOLE and the hell out of my tax pocket. I will not buy a GM while they are using the tax system to support corporate corruption. To buy from the devil is to support them, not in the cards for me. In fact, pay back the money and I will buy one if the next two points have any validity.
Make it good, none of that cheesy plastic manifold garbage. If you want a premium price for a basic piece of crap, your on the wrong track. Get the quality and features up to your competition or screw off. If that means using parts from China, do it.
Make it cheap, as if GM goes under I know I am stuck with the costs of poor quality and repairs. As well as the poor resale value. I want it and more off the price up front. GM promises have a severe credibility problem and mean squat. See Tata, Zen and others, they are about to eat you arses alive. Even Kia has some great priced models without CAW/UAW bagage and broken promises.
As it stands, we are looking for another auto, but will not even visit a GM (nor Chrysler) dealership and if it has GM in it, I will not even take one pace to see it.
GM is synonymous with BS. Ask the millions screwed over so far.

http://www.thetruthaboutcars.com/what-gm-needs-to-do-to-sell-me-a-car/#more-325446
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Isn't that so very true. North America, where debt worship is king, sinking. China, low taxes and a possive net worth growing like weeds.
Even countries like Brazil, having learned their debt lessons in the past are doing much better.

It indeed will.

Sarcasm. Most people are stupid. They need big government to management them like a herd of tax slaves. Too bad those of us can't opt out without moving out of North America. And in an American's case, renounce the citizenship as otherwise the long arm of BO will tax grab you from abroad.

Canadian voters are screwed up. Ever watch Trailer Park boys? There is more Canada in there than most realize.

LOL.
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