"Ed Pawlowski" wrote in message
Looks like Hyundai is giving decent pricing for new customers while
screwing existing customers.
They announced that new owners now get 3 years of the basic Assurance
Package with a new car purchase, the Essentials package is $99
additional per year.
Loyal customers that have owned Hyundais for years get to pay more. I
dropped the Essentials after the trial period because I thought the
pricing was too high. At $99 a year for the combined package, I'd pay
and renew. But NOOOOO, instead of $99, my loyalty price is $150 for a
When buying electronics like computers, flat screen TV's you know you
will be able to buy the same thing for less in a few months. But some
marketing genius for BlueLink took it too a new level. Not only do
you pay a higher price today, you pay it forever. Instead of getting
$99 a year from me, they will be getting $0 a year.
These little things will be remembered a new car time too. No way am
I going to pay more than another customer at the same time. I have no
problem knowing the price dropped for new customers, but forcing the
old loyal customers to continue to pay a higher price is sleazy, dumb,
and will have consequences in the end. Not even sure it is legal.
This is not the way to foster brand loyalty. Hyundai must have hired
the guy that came us with New Coke.
It was not so long ago, that buying a car with electric windows and a rear
defroster was a big deal. My first Corvette roadster 4 spd in 1969 did not
even have pws a/c, or electric windows. And, the radio was merely a AM/FM
which the wind drowned out anyway. In a word simple. Today, my Honda
S2000 is a real step up -- a/c, electric pws and windows, etc. etc. Still a
manual transmission, though. Would not have it any other way. Sounds like
Hyundais come with all of the frills. Just something to break.