I too hav noticed the shortened life of the H7 and highbeam style bulbs on my hyundai.
I recently installed a high beam bulb and I noticed that the metal spring clip which holds the bulb in place actually glowed light red with heat as soon as I turned them on to check that they worked. First time I had seen that. It went out shortly after.
Any clues as to what's causing this and what a soultion might be?