This was announced a few days ago. I think it is going to be good for
the top end cars to have their own brand, same as others have done.
Easier to get a Lexus owner to look at a Genesis rather than a Hyundai
no matter how good they are. It takes time to overcome the association
with the low end Excel of years ago.
I'm not surprised. When I was looking at cars in Septemeber 2014
)bought Elantra GT and Accent)....they had a beautiful Genesis in the
showroom and while looking it over, I realized that there was no
Hyundai markings anywhere on the car....everything just said
Genesis....which I did find a bit strange then.
The original trunk emblem was the Hyundai "H", but there is a Genesis
wing available. My 2015 has the "H" and I may swap it out.
Meantime, it is a really nice car to drive, especially with all the
I'm surprised because the one in the dealer was brand new without any
Hyundai emblem, which really surprised me at the time....I even
mentioned it to my wife. I'm trying to remember, but I'm pretty sure
the Equus in the showroom had no Hyundai badging either. Also, my
neighbor has an older Genesis, I walked passed it this morning with my
dog....and it has ZERO markings of any kind. No Hyundai, no
Genesis....nothing....and no indication of there ever being an emblem
on it. Not even on the wheels.
I wonder if they either made changes along the way or if the dealer
added the emblems. I don't recall what the Equus had, but it was not
the H. I really like the Equus except for the grill. I like the G90
grill. More than I should sensibly spend on a car though.
I mispoke earlier....I passed my neighbors older genesis again this
morning. There is a Hyundai emblem H on the trunk....but there is ZERO
model info anywhere. It doesn't say Genesis or anything else anywhere
else on the car or wheels. I got it backwards previously. BUT the
Genisis I saw in September 2014 (which could have been 14's or maybe
15's I guess) definitely did not have ANY Hyundai markings on it, only
When I was at the dealer buying my 14 Elantra, a guy was trading in
his Mercedes for The Equus. I don't know the Mercedes model but it was
an upper model, and he was talking about how great The Equas was in
comparison, and how much money he was saving.
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