Yes, Hyundai owns Kia, but they are still operated almost
independently. Much like FedEx Express and FedEx Ground . . . same
umbrella corporation, but separate entities, and manufacturing
facilities in this case.
Our local Hyundai dealer is also a Kia dealer, and Chrysler,
Mitsubishi, VW, Mazda, Scion, and Toyota dealer. One of those mega-
dealerships with a brand new location and multiple show rooms.
However, you'll pay more for a Spectra, for example, that you will an
Elantra at this dealership. In fact, you'll pay more for an Optima,
than the equivalently equipped Sonata.
I can buy a new Sonata Limited for less than I can buy a Kia Rondo LX
at this dealership. There appears to be more discounting of Hyundai
products than with Kia. If Hyundai and Kia were truly the same
company, you should receive the Loyalty Discount or Coupon if you own
a Hyundai and buy a new Kia (or vice versa) - but, this is not the
The biggest hurdle Kia has in this country is perception. Both
Hyundai and Kia have improved substantially, but Kia still is
perceived by most Americans as a low-end product, even more so than