Disco Vs Trooper - shocking result!

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JD wrote:


Daihatsu was well marketed here from the mid Seventies on. It still had a high market share here when volumes elsewhere dictated that production was no longer viable. The same applies to Trooper. In fact I believe the Trooper was gaining market before its demise due to migration of Daihatsu owners.

Diesel dominated the market here even in the early Seventies but Toyota did not have a diesel until early Eighties and then only in the 60 wagon and light Hi-lux pick-up from '84 on.

Land Rover have a woefully low market share in most regions. Well below potential. Despite their undoubted ability and long term durability, they have had low build quality, high running cost/repairs and a high purchase price. This combination does not lead to high sales in any country where their unique attributes can be substituted by something else. Initial cost is not the highest factor IMHO. If that were the case, then the Land Cruiser would not sell in the volume it does, because it is damned expensive everywhere.
Huw
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What do you estimate the overall LC share of the Aussie market to be now? 50%? Are they now predominantly diesels?
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