Did other US viewers see the gorgeous S-type commercial during the Super Bowl post-game? Beautiful close ups of the car. As I recall, the last line of the voiceover was something like "Can you resist?"
Ad was selling the car's beauty, not power - Maybe Ford has finally figured out why many people buy Jags.
Best Jaguar ad I've seen in a while.
Michael W. Chicago, IL, USA
2003 S-type 4.2Maybe Ford has figured out that they can charge more for a Ford if it has a Jag badge?
Now run along..
And don't forget to take your S Type Taurus!
Seriously, though, take a ride in a real Jag and you'll trade that S Type in, pronto!
Actually thats a Lincoln LS, The Taurus is the X-type.
No, no, no, one more time, the S-Type is the LS, the X-Type is the Mondeo. And all the Kings Horses and all the King's men couldn't turn Ford horseshit into Jaguars...again.
The S-type shares a floor pan with the Lincoln, but was developed separately by Jaguar in the UK. They are not the same car, although I understand that the Lincoln benefitted from some of the Jaguar input. This is normal world industry practice. Manufacturers within all the big groups share floor pans and share development costs and parts bins. It isn't an issue anywhere else except with Americans in relation to Ford and Jaguar. It certainly isn't an issue in Europe, I can only assume it is some sort of snobbery thing.
Similarly, the X-type is based on the Mondeo floor pan, but re-engineered by Jaguar. It is not simply a rebadged version of the same car. Both the S and X types are contributing to Jaguar selling more cars than ever in most of the world. Unfortunately, the current chronic weakness of the dollar makes it very difficult to sell these cars in the US to people who would rather drive SUVs anyway.
Still, shouldn't be feeding the trolls, should I.
David Betts ( snipped-for-privacy@motorsport.org.uk) The Classic Car Gallery:
David Betts snipped-for-privacy@motorsport.org.uk wroe:
It's only a problem for *some* Americans, apparently. :)
Michael W. Chicago, IL, USA
2003 S-type 4.2
I dunno. Perhaps you're mistaken or confused. Ford was not mentioned in the commercial.
Michael W. Chicago, IL, USA
2003 S-type 4.2
Thanks, good point. I mustn't believe everything I read on usenet ;-)>.
David Betts ( snipped-for-privacy@motorsport.org.uk) The Classic Car Gallery:
Munch munch...MORE!!! mmmmmmmm.
Hey its all a matter of opinion. But hey if sales is what makes a Jag, then sell away. Snobbery? Hardly. I was pissed when Lincoln was absorbed into the parts bin in the late 60's just as I am pissed about Jaguar being absorbed.
But then again... as a boy from a FORD family, maybe I am pissed for good reason. Still, it wont stop me from helping people fix their POS.
Blake
No Perhaps you are in love with fake things, like your POS FORD.
What owning a Ford and fooling everyone its a Jag? Yep you are right, it must be a snobbery thing!
I wonder if this is how the Daimler owners felt when the company was bought out by Jaguar. What a step down for Daimler. The V-8 went into a Mark II then the 420 and XK6 got badged with the Daimler name to go after a better class of customers.
It's the 60s all over again!!
Webserve
So true. Look Gentlemen if you want the truth, I am punching guy's in the nose for a thread in this group; its dead. I think the newer S type is a definite improvement over the last one however I still know its true roots. Change is the way of the world, and unfortunatly for me, my POS XJ40 (That I love very much) is most likely my last modern Jag.
I want E-type, 420, Mark II, Mark I, and yes, even my evil 79 XJ6 back. Hey webserve, dont you have a buddy selling an XKE?
My appologies for using certain posters for punching bags, however it did create more traffic than before. I guess when tradition dies so does a part of me.
Sincerely, DieInterim (Blake)
Yes, my mechanic is selling his e-type. I believe it is a '70 or a '74.
49,500 original miles Dark blue with a black leather interior. The paint is not original. The original owner could not get a blue one so she bought a eggshell (or what ever that awful color green is) Green Coupe with a Black interior. Immediately had the whole thing stripped down and painted blue. The paint job fooled me. I couldn't find original color anywhere and the car is not blistering or rusting. 3.8 litre with a manual choke. Lovely car. Wants $18 for it I believe.
Loved the banter! Tio me there's a simple pass/fail test fro the "new" Ford/Jaguars: in 40 years will people drool over them like they do old XKs, Mark IIs, E-Types, etc.? (Most likely they'll simply wonder why a Ford rental car got into the museum!)
>The concept of a car being judged by it's museum quality fails immediately when one thinks that the only two motorcars in the Metropolitan Museum of Art are the XKE and the VW !!!. Both are cult cars for the most part -- but things of artistic beauty?? With SO many other Marquees and motorcars to pick from over the years!!
A lot of what is behind your question of the 40 year test is as much esthetics as it is realistic. If Ford had not purchased Jaguar, would there have even BEEN a Marquee 40 years from now?? Jaguar was in dire straights when Ford took over and it is still having serious problems. But they are on the way up if the new advanced lightweight is any indication.
As it is now, parts are harder and harder to find for the older Jags. The consolidation going on to streamline the parts line does not always work. Parts from an XJ6 do not always work on a XKE (although sometimes they do!!)
As for the current S-Type. I am glad they made it!! I love the looks on S-Type owners when they come out and see my original 1967 S-Type parked next to their newer version. A total lack of the knowledge of the history of the line. I even had one guy accuse me of stealing the S-Type nameplate to put on my old car -- which to him was NOT a Jaguar despite the leaper and the oval grill.
A new generation is born!!
Webserve
I'm not sure that MOMA qualifies as a suitable bellwether, it is more a reflection of Pop-Art than of automotive beauty. Perhaps we should ask if Jay Leno would buy one in 40 years?
A comparison of the results of Jaguar under Ford and other car companies taken over by German car companies (you know who I mean) lead me to the conclusion that the bean counters at Ford have no interest in cars, they treat their products as soulless appliances that *only* exist to maximise profits. If Ford don't sell Jaguar, will there be a Jaguar marque 40 years from now?
Finally, I must remark on your ongoing use of my least favourite spilling misstayk:
Marquee :
Marque :
Unless you're referring to a convertible 420G with a canvas roof, please use 'Marque'
Points taken!!
I will try to get my fingers to behave on the "e" key *S* Although a convertible 420G does sound like a great idea!! Webserve
immediately
It does, in fact I'm sure I read about one a couple of years ago but can't pinpoint the source at the moment. There is a picture of one at
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