Lexus becoming your "Exit-Level" brand? From Retirement to Grave !

Now that sounds awful. But it's an aging concern Toyota needs to deal with.

"Lexus is Buick in training," said Rebecca Lindland of IHS Global Insight. "Lexus made its name with baby boomers. They're aging, and the average age of Lexus owners is increasing with them.

Lexus is in danger of becoming an "exit-level" brand, the vehicle people buy between retirement and the grave, said AutoPacific's Stephanie Brinley.

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