Audi v Mercedes - How Is That Even A Competition

Who in their right mind would buy an Audi over a Mercedes? Yet, there it is - they think that they'll do it in India. Poses a number of questions. I don't know how representative of the automobile industry
worldwide India is, but what are Mercedes doing about it?
http://www.incarz.com/2011/car-news/audi-looks-forward-to-topple-mercedes-benz-in-india /
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