I am shocked to learn that
Dodge is sponsoring a
pay per view tackle football game
where the players are female and
are only wearing their undies.
They want $20 to watch this.
IT SHOULD BE FREE!!!!!!
The story from CNN:
Chrysler scrambles from 'Lingerie Bowl'
Report: Executives, stung by criticism of
pay-per-view halftime event, ask for changes.
December 9, 2003: 7:08 AM EST
NEW YORK (CNN/Money) - Chrysler Corp. executives
are trying to distance themselves from sponsorship
of a pay-per-view football game between
lingerie-clad models during halftime of the Super
Bowl, according to a published report Tuesday.
The Wall Street Journal said that due to criticism
of the event since its announcement last week, the
automaker's executives are discussing changes in
formats -- including possibly not having the
players in the event, dubbed the Lingerie Bowl,
wear lingerie. Instead they may wear sports bras
and the type of shorts worn by beach volleyball
Original plans call for the players to wear lace
lingerie with the Dodge logo and numbers stitched
on the apparel, while playing seven-on-seven
The paper quotes Dieter Zetsche, the CEO of the
North American unit of DaimlerChrysler (DCX:
Research, Estimates), as saying he and his top
lieutenants were unaware of plans to have the
company's Dodge brand sponsor the show until it
had been approved by a lower-level employee.
"I am responsible for everything we do at
Chrysler, but I didn't know about it," Zetsche
told the Journal.
The event, planned during halftime of the Super
Bowl on Feb. 1, carries a cost of $19.95 per
household. Chrysler officials were in discussions
with producers of the show, Horizon Productions
Inc., about possible changes in both the marketing
and format of the event, the Journal said.
Due to criticism, the paper said the automaker's
executives want the event to highlight more of
athletic contest nature of the game, not just the
physical beauty and sex appeal of the players.