The new Mercedes-Benz 'showroom' at Brooklands in southern England is nearing completion. Then there will be two more in Manchester and Birmingham.
Is the way forward or hubris?
No word if they plan something like this in Germany.
DAS
For direct contact replace nospam with schmetterling
This is most definitely the way forward.
Dori A Schmetterl> The new Mercedes-Benz 'showroom' at Brooklands in southern England is
complex will
exhibit cars
instructor, to
appears to
mega-dealership.
circuit in
sophistication of
mega-dealership. The
dealer.
exemption
stimulated.
Automotive
unimaginable to
desperate
Brooklands."
Brooklands and
between
Test tracks? Oh my...
With amenities like that I suspect that many customers will be willing to travel significant distances to patronize these superdealers.
Of course we will not get them in the USA. Anti-Trust laws or something dumb like that.
.
Of course if the cars are crap, it probably won't help much...
Why? Do they control more than 2% of the means of production?
Here in Canada MB owns the big Toronto dealer. And we have almost identical anti-trust laws.
I do not know the exact reason. I thought it had to do with well organized dealer lobbying.
I do not think there is a single USA MB dealership owned by DC.
Of course this could be because the dealers provide such superior service that MB does not wish to rock the spaceship.
.Definitely the future way of selling and servicing automotive products. The UK isn't burdened with the US style "franchise system" (of independent, usually family owned, dealers) which itself is slowly being replaced by corporate mega dealers that have hundreds of stores selling multiple auto brands.
Let's face it guys, cars are just another retail product, they just cost more than a big screen TV!
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