I cant remember word for word. It was a bit of a dig at some of the other
letters they published. (1) First off there was more often than not photos
of some smug twits - brothers, or father & son or somesuch - showing off how
they both had Mercedes cars, or if the son was only about 6, how daddy had
bought him a Mercedes pedal car to match their silly little C Class or
whatever it might have been. (2) Then there was the article about the Irish
farmer who had done 500,000 miles in his Mercedes all on a same clutch. (3)
Then there were letters about how people had survived unscathed from crashes
on motorways, more often than not in their own words through not paying
proper attention. (4) Lastly, letters often had the theme of 'oh, the
quality, what good service from local dealer, oh the quality of the ride, oh
deary deary me how could I ever live without my cherished Mercedes'. My own
letter suggested all the letters must surely be the work of an editorial
backroom rather than real people because (1) nobody would be so shallow and
pathetic to want their mugshot saying 'look at us, the two of us have both
got (probably company-car) Mercedes', (2) I found it hard to believe that
even if the farmer had used the car for ploughing by day and mini-cab by
night it was doubtful that he clocked up 500,000 miles and even more
doubtful it was on the same clutch such that the story sounded a lot of old
potatoes to me, (3) surely anyone who could so obscenely smug to proclaim
they had caused an accident and ruined some other buggers life but had
escape unharmed would have surely been beheaded in a social revolution if
they had ever existed, and (4) and I think we all know that Mercedes cars
have their fair share of faults, design defects and particularly shoddy
service (but with a smile) at their dealers such that I dreaded to think
what these people must have been driving before so as to make such
Once I sent a letter on the lines of "lots of miles but in great condition"
(i.e. of the type you criticise); that was published.
On the other hand I sent a critical letter bemoaning the loss of the upright
Mercedes star on the bonnet on more models and the dropping of a great
(German) advertising slogan (Ihr guter Stern auf allen Strassen), and
linking that with DC's "financially disastrous" move into aerospace. Funny
that was NOT published...
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Come to think of it, what became of their more upmarket magazine called
something like "In Aller Welt" with articles about islands you had never
heard of, the building of yachts that not only had ensuite cabins but all
the taps were gold, and other everyday (!) topics of interest? It was
around in the days of the proper, car-shaped S-Class the W126 series.
IIRC Mercedes Magazine was launched in the early 90's, and in the first years
editors took care that no article was about any new Mercedes model, contrary to
magazine which was launched about the same time. The non-reporting on new
models went so far that they used to lay a separate folder in every copy of
Magazine", when they wanted to announce a new car. Back then I was looking for a
credit card and I liked the idea of getting a Mercedes card. I have used
since then, and I received the Mercedes Magazine since then, but I cannot
I got the last issue (may be 3 months ago). Today they broadly present each new
Mercedes with cheering articles. And, yes, I have never read a letter
magazine and/or the products of the company. To me it is too much advertisement
really catch my interest. Usually I do not spend more than 5 minits for every
of "Mercedes Magazine".
BTW: AFAIK "Mercedes Magazine" replaced the old "Mercedes in aller Welt"
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