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- Re: Merry Mini Christmas To You All!
December 13, 2005, 9:58 am
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Ok these old advertisments might seem a bit cheesy now (or not when compared
to BINI adverts!) but the Mini's kissing under the mistletoe advert (Minis
have Feelings Too) was shown on TV over Xmas 1986 and 1987 with the Mini's
side by side appearing in the Xmas Radio Times/TV Times magazines around the
same time. What's significant is they were the first Mini adverts put on
TV by Rover since the launch of the Metro in 1980. Although Mini
production didn't end in 1980 as many thought, production was due to end
some time in 1987. Prior to this date the then chairman of Rover, Graham
Day was asked at a Paris Motor Show why was Mini going to die and as a
result he looked into promoting it again as he could see there was still a
demand. Anyway thanks to him we got the Mini Christmas adverts which
increased sales and thus production increased, The Mini didn't die in 1987
and then after the success of Mini 30 @ Silverstone in 1989 a year later the
Cooper name was resurrected.
Re: Merry Mini Christmas To You All!
Just remembered too, back when these adverts were on the telly, I was
walking past Lex Rover of Cardiff's showroom and smack bang in the middle of
the window was a Mini all dressed up with snow, wrapped gifts and fairy
lights etc. It looked amazing and I was sorry I didn't have my camera on
me. I actually bought my current Mini from Lex, sadly it's a BMW dealership
now selling all sorts of crap.