Chrysler's rapper/geezer ad a thing of ridicule

Rich wrote in news:b26ki1dnl91bt2fo4btavs0caje84he1ne@

You should see the stupid hip-hop Ford tv ad currently airing in SoFla. Freakin' pimp crap with dubs and everything. Idiots.

You gotta ride it like ford ride it like ford You gotta ride it like ford ride it like ford

sooooooo Miami! i'm sick

It makes you wonder if these car companies actually know who buys their cars.

I noticed that, too. Awkward as hell. Must be used to swinging crowbars and aluminum bats.

The whole Iacocca series of commercials don't entertain me in the least. When I see his face I think "minivan" and "K-car". Neither thought makes me want to run out and buy a DC car/truck. Plus, IMO, he is just too old to be a pitch man for the style of cars/trucks DC is pushing nowadays.

"When it comes to minivan airbags, you don't wait".

He invents the Mustang, gets fired by Henri Phoardd II because the new chief "didn't like him", then goes on to save Chrysler with a shitty but solid platform of many cars, cheap trim and ringy turbochargers. I agree it's time he get back to golf and prunes.

Neither thought

Yarp. 20 years ago, not so. Now, most definitely.

In true hip-hop fashion, it's pronounced "Foad". Rhymes with toad.

"dave" wrote in news:NUEWe.1843$mw5.1679 @bignews3.bellsouth.net:

news:b26ki1dnl91bt2fo4btavs0caje84he1ne@

"Michael Johnson, PE" wrote in news: snipped-for-privacy@giganews.com:

The "Foad" ad I mentioned was obviously produced by some local yahoos down here who think they're "in touch with the marketplace". However, the crowd they're trying to attract is already riding around in Escalades with 24" dubs.

In 1979, they had Iaccoca and Frank Sinatra paired up to push the K-Car. The K-Car was a genius of an idea from a company that had almost killed itself by producing mostly huge sedans in an era when fuel (!) was skyrocketing in price and subject to a FAKE shortage. The K-Car saved Chrysler from the pit and the pairing of Iaccoca who projected real dynamism and Sinatra (who had universal appeal for most people except those who realized he was a little mafia-tied thug) was a brillaint move. Now, they seem to be getting their marketing heads from the schools for retarded people.

-Rich

Yes, I agree. Even with the bailout loans, it was mostly on him to save Chrysler Corporation, which he did brilliantly with the minivan-to-Daytona K-Car platform and the marketing you spoke of. It is a great story.

Now, they seem to be getting their marketing heads

I think it's "let's try to hit the youth market as well as the well-of retired market simultaneously", then "let's get the moms and dads as well with the 'granddaughter commercial'".

All they did was leave me wondering how old Lido actually is, if he knows how stilted the delivery of his lines is, and how much Snoop had to be paid to roll around in his dubbed golf cart with him and do all that silly shit. At least they had Lido admit he didn't understand him. If he'd busted into some shtreet slang with Snoop, I would have had to vomit and throw things at the TV.