This is not a reputation question, it's a styling issue. Ugly American cars get dumped on, Ugly jap cars get praised for their looks. I saw the same thing decades ago in Motor Trend... Two articles in the same issue, one about the then new 65 Corvair in which they bitched about how ugly it was. Another article about some import, I forget which, that they fawned over due to its great styling. Funny thing was, if you flipped the pages between the pictures of the two cars they were almost identical looking.