Ford car production ain't what it used to be

Ford car production ain't what it used to be

Automotive News December 3, 2007 - 12:01 am ET

Fifty-seven years ago, Ford Motor Co. passed Chrysler Corp. to become the No. 2 producer of cars in North America behind General Motors. Ford held that position from 1950 through 2006, but this year things have changed. Ford has slipped from second place in car output to fourth place.

From January through October of this year, Ford built 711,889 cars at six plants in North America. That's down from 998,989 cars in seven plants through the first 10 months of 2006.

It's been a tough decade for Ford cars. Consider the first 10 months of

2000. During that stretch, Ford produced about 1.5 million cars in North America.

Ford loses its place North American car production, excluding light trucks. Ford has slipped two places since last year. Jan.-Oct. 07 Jan.-Oct. 06 % change

  1. General Motors­­ 1,403,701 1,657,582 -15.3%
  2. Toyota Motor Corp. 835,332 799,996 4.40%
  3. Honda Motor Co. 722,918 705,168 2.50%
  4. Ford Motor Co. 711,889 998,989 -28.7%
  5. Nissan Motor Co. 697,748 578,853 20.50%
  6. Chrysler LLC 659,316 678,582 -2.8%

The dropoff this year was mainly caused by the demise of the old Taurus - representing a decline of 174,124 units in 2007 from 2006. But other Ford cars are down, too. Focus production is off 34,697 units; Mustang, 28,947; Fusion, 15,923; and the new Taurus/Five Hundred, 11,104.

Toyota Motor Corp. is the new No. 2 in 2007, and Honda Motor Co. also passed Ford. Nissan Motor Co. is close on Ford's heels.

Nissan has had the biggest gain this year in North American car output, rising from 578,853 through October 2006 to 697,748 in the first 10 months of this year - and passing Chrysler LLC in the process. Ramping up Versa production in Aguascalientes, Mexico, is the main reason.

Where does Ford rank in total light-vehicle production - if you include all those F-150s it builds, as well as other Ford and Lincoln trucks and SUVs? Still a solid No. 2 behind GM.

Reply to
C. E. White
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The people who work for Ford are the same people pushing for Iraq War... Like the Surge for example, if the Surge is working then why pushing for another $50 billion Surge? Soon we all will line up for soup, sooner or later the country will realize the mistake like Ford motor, making huge trucks years after years, same idea, same people.

Reply to
Tim

DUH! Ford still sells the highest volume vehicle in the US, the F150 that sells at a rate nearly twice that of the Camry, the best selling car, because that is what buys want to buy.

For every car sold in the US in 2007 there is a truck sold in the US, why do you think Nissan and Toyota offer Trucks and Honda even tried to make a "truck" out of the Accord with the Ridgeline? The second and third best sellers are the Chevy and Dodge truck, not cars ;)

Reply to
Mike hunt

Ford isn't selling as many F150s now that gas seems to be permanently above $3. Sales are down 12% so far this year.

F-series 635,520 -12.4% Camry 434,277 + 5.8% Accord 360,976 +10.8%

If this trend continues, the F-series could be down to #3 in about three years.

Bzzzt. Oh, I'm sorry. The correct answer (based on sales YTD) is:

  1. F-Series
  2. Silverado
  3. Camry
  4. Accord
  5. Corolla
  6. Ram

Better luck next time.

BTW, Ram was 4th in sales last year behind Camry so your "facts" are at least a year out of date.

Hey Mike, care to comment on US Ford sales falling behind Toyota this year? Or the fact that Toyota may pass Chevy to be the best selling brand?

Reply to
Gordon McGrew

That's what happens when they don't build vehicles the customers want. And now all three in Detroit are under new management. I like the turnaround in GM so far. Time will tell.

Reply to
johngdole

So where does that leave Toyota? For the last ten years they have devoted far more dollars in the US to building ever larger trucks and SUVs. The Toyota car line is stagnant (except for the Prius). Seems to me they have been following exactly the same strategy as Ford. The only difference being they have a protected home market, lower cost labor, and a lot of positive press for some really ordinary products (as a friend of mind explained it - Toyotas are EXTRA ORDINARY). Almost every company that sells vehicles in the US has rushed to produce some mix of vans, SUVs, Crossovers, and Trucks. Even BMW, Mercedes, Porsche, and VW are selling SUVs. Apparently the Ford strategy was not so bad.

Ed

Reply to
Ed White

Well the November news was not all bad for Ford. They actually sold more vehicle in November of 2007 than November 0f 2006. And in fact, Ford's monthly sales were up more in November of this year (compared to last November) than were Toyotas (Ford was up 0.6%, Toyota was up 0.3%).

And apparently the new Tundra is turning into a disaster. Despite piling on incentives, Tundra sales can only be described as extremely disappointing (sales fell in November, and it is unlikely that Toyota will meet it sales goals for the new monster truck). In my opinion, Toyota screwed the pooch on this one. They replaced a reasonable sized truck with a ridiculously large loser. I do see a few of them around town now, but the only person I know that owns one is very disappointed. It sucks gas and rattles like an old Dodge.

Ed

Reply to
Ed White

The Camry was all-new for 2007 and included a hybrid version. The xB is new. The xD is new. The Yaris was introduced within the last two years. The Rav was all-new in 2006. The Tundra is new in 2007. The 4Runner was extensively reworked (don't know if it was a chassis-up changeover) in the last few years. The Avalon is all-new in the last couple of years. The FJ Cruiser is recent. The Highlander is all-new this year. The Corolla is expected to be replaced this year. The Sienna was new in 2004. The Tacoma is new in the last couple of years.

You have a curious definition of "stagnant."

Reply to
dh

Yup! Soon the number will go like this:

F-series 635,520 -32.4% Camry 434,277 + 35.8% Accord 360,976 +30.8%

Still in your denial ha Mike Hunt? Go check out Craigslist, lots of F-series owners trying to sell theirs.... Heehee....

Reply to
Tim

And so far GMC and FORD bought parts from CHINA... Can you interpret that? Plus Bush pour all our resources to develop IRAQ.

Reply to
Tim

I said "car line." Most of the vehicle you are claiming to be new are trucks or SUVs (or Scions). The point is that Toyota is following exactly the same strategy people are claiming was a bad move for Ford.

I suppose the one exception is the "all new" Camry for 2007. But then Ford had an all new Mustang in 2004, all new 500 in 2005, and all new Fusion in

2006. The Yaris is just a warmed over Japanese product. There are a few new Scion models, but they are mostly just warmed over Japanese models sold as Scions (not Toyotas). The point is, Toyota and Ford seem to be following exactly the same strategy. When Ford concentrates on trucks and SUVs while skimping on new "cars" they are criticized for following a bad strategy. When Toyota follows the same strategy, it is considered a good strategy.

Ed

Reply to
C. E. White

Come on now Ed, the Mustang was all new for 2005. :-)

Reply to
My Name Is Nobody

You are correct.

Ed

Reply to
C. E. White

Perhaps but the fact remains as of today the two best selling vehicles are trucks not cars and both GM and Ford outsell any import. Not too many years ago Ford was the best selling 'brand' in the US and the same pundits were predicting Ford Motor Company would outsell GM in the US 'if the trend continued,' but you are entitled to you own opinion ;)

Reply to
Mike hunt

Toyota does well with their imported midget, small and now American assembled midsize cars and the union made small trucks but when it comes to full size cars and trucks they are an "also rans." The Avalon, the T100 have been sales slugs and the Tundra is turning out to be a disaster.

If the Toyota loyalist want a Tundra they should go to one of the Manheim Auto Auctions. Brand new 47K 4WD Tundras are going through the block as low as the mid twenties

Reply to
Mike hunt

Perhaps but the F150 is still by far the best selling vehicle in the US Hee Hee

Reply to
Mike hunt

Yup. Contract demand 479799025B.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Retired Shop Rat: 14,647 days in a GM plant. Now I can do what I enjoy: Large Format Photography Lifetime member; Vast Right Wing Conspiricy Web Site:

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Reply to
David Starr

Well Ford is going to be #3 in US sales as of 2007 and that isn't my opinion, it's a fact you can take to the bank. As for Toyota beating Chevy in 2007, that is a toss-up right now.

So these two pickups are the best sellers, so what? That will be scant consolation if Ford and GM go under. It is profit that counts at the end of the day. Either Toyota or Honda could afford to buy both GM and Ford just to put them out of their misery.

Reply to
Gordon McGrew

True but... Toyota's basis (what they sold in November 2006) was a record month, as was November 2007. Ford is up 0.6% over being in the toilet. Toyota outsold Ford in November by 15,000.

If you look at the year rather than just one month, Toyota is up 4% and Ford is down 12% versus 2006.

Good. I am glad to see any of these stupid trucks fail in the marketplace. Maybe it will influence them and the other automakers to build more sensible vehicles. I would guess that 90% of the pickups I see (admittedly it is an urban environment) are being used for jobs that could be better served by a subcompact.

I think $3 gas is doing a lot of good.

Reply to
Gordon McGrew

Fact is something already happened. Calling your own prediction as fact? No it aint no fact, I'm afraid you will be disappointed, because what already happened may not repeat itself. Because Ford moves too slow, the Chinese carmakers will beat all of you up again, with cheaper and good gas cars. Go to Habor Freight, and Walmat and enlighten yourself. The Chinese investors now are buying American banks. I used to hear you called the Chinese hyping, man we're 180 degree direction!! Sad sad... I am poorer and poorer with you, make no mistake, I am trying to wake you up.

Reply to
Tim

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