Peugeot bring back TALBOT to sell cheap cars

From AB

**** It's certainly possible. According to La Voz de Galicia, the French automaker is currently mulling the creation of a new sub-brand to break into the lower rungs of the inexpensive car market. Rather than go through the hassle of rustling up a whole new name, the company has looked to the past for inspiration. It came up with Talbot ? a company that got its start early in the 20th century and puttered to a stop in 1986.

The name has a history of rising from the dead. In 1978, Peugeot pulled a similar stunt by bringing the Talbot name back from obscurity after Chrysler axed it a decade prior. During the revival, the brand mostly served as a dumping ground for former Chrysler Europe models. Needless to say, the resurrection didn't last long.

But if our Google Translator is to be believed, the most recent zombification of the Talbot moniker will have more to do with funky little entry-level machines than any sort of rebadging exercise. La Voz de Galicia claims that the brand will likely start off with just two models based loosely on existing Peugeot models, which would be manufactured at the Citroën factory in Vigo.

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Reply to
JLA
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Hi,

I've read those news months before (at the beginning of last year)... At this time, it has been denied by Peugeot. The idea, or as it was presented by the newspapers, was to sell low-cost cars under the Talbot brand, a bit the way Renault does with Dacia... but mostly in the low income countries, eastern Europe... and not in Western Europe.

Officially, still PSA doesn't have such plans AFAIK. The main sales dev. axis are in the Asian part, esp. building a new plant in China, sightseeing facilities in India, and investing some dozen of millions Euros in brazillian area.

Regards,

Reply to
G.T

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