PIC: Here comes the 2011 Range Rover Evoque

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Press Release

ALL-NEW RANGE ROVER EVOQUE MAKES GUEST APPEARANCE AT 40 YEAR
CELEBRATION OF THE BRAND

- First image of all-new Range Rover released
- Officially named Range Rover Evoque
- Design stays true to LRX concept car
- Lightest, most fuel efficient Range Rover ever
- Third Range Rover model to compete in fuel-efficient 4WD Luxury
Compact SUV segment in North America
- Official public debut at Paris Motor Show: 30 September
- On sale in North America Fall 2011

Mahwah, New Jersey, July 1, 2010 - The first official picture of the
all-new addition to the Range Rover family is released today,
following an exclusive preview in London for guests attending a 40th
birthday celebration of Range Rover held with long time U.K. Range
Rover partner, VOGUE magazine*.

Named the Range Rover Evoque, this all-new coupé will join the Range
Rover and Range Rover Sport in North American dealerships in fall,
2011. It will be the smallest, lightest and most fuel efficient Range
Rover ever produced. The compact 4WD Range Rover Evoque is engineered
to meet North American customer and regulatory demands for increased
fuel efficiency in highly capable luxury SUVs.

Phil Popham, managing director of Land Rover, said, "Today is a
very special occasion for Range Rover; not only are we celebrating 40
years of the brand, we are also demonstrating our exciting future by
showing the all-new Range Rover Evoque. Range Rover is one of the
most highly regarded and iconic vehicles in the history of motoring
and has been a continuing success since we first introduced it in
1970. The all-new Range Rover Evoque is an important step for the
future continued success and growth of the brand. Customers can be
confident that the new car will be premium, luxurious and just as
special as the other Range Rover models. Its sporting looks and
unique qualities will open the brand to a new group of customers who
may not have considered a Range Rover product before.

"The all-new Range Rover Evoque will be built at our multi-award
winning plant in Halewood, creating 1,000 new jobs in the Merseyside
area, a fantastic boost to the UK economy. The Halewood plant has a
reputation for excellence and quality and is recognized throughout
the industry as a leader in Lean Manufacturing.

"The all-new Range Rover Evoque is a true global car and will be
sold in over 160 countries. It was important to give the car a name
that was instantly recognizable through language and cultural
boundaries throughout the world. We wanted to create a new name which
was innovative and different. A name which implies exclusivity and
arouses emotions, Evoque is cosmopolitan and cross-continental,
sophisticated and matches the car's urban elegance," he added.

Gerry McGovern, Land Rover design director, said, "The Range
Rover is an iconic design that has stood the test of time and it's
not difficult to see why. Like the current version, the original
Range Rover is such a simple and memorable shape that is easily
recognizable.

"The all-new Range Rover Evoque marks a bold evolution of Range
Rover design, providing customers with a desirable, premium and
compact car like SUV. In 2008 we introduced the LRX concept car:
after a positive reception worldwide, the natural step for the
business was to turn the LRX concept car into reality. Tonight we
wanted to show the world that we have stayed true to our word and
delivered a car that completely represents the spirit of the LRX
concept.

"The all-new Range Rover Evoque will resonate with customers on
an emotional level. Its unique silhouette accentuated by the
distinctive falling roof and dramatic rising waistline creates a
modern and relevant execution of the familiar Range Rover design
language. This car makes a powerful statement of the Range Rover's
brand intent to appeal to a wider audience," he added.

Chris Marchand, Executive Vice President of Land Rover North America,
said," The new Range Rover Evoque has a very clear mandate in
North America to give luxury SUV customers another choice to enjoy
Range Rover style, luxury and all terrain traction, but with a more
compact, fuel efficient footprint. This is an incredibly important
expansion of the Range Rover brand in this market."

The all-new Range Rover Evoque will make its global public debut at
the Paris Motor Show at the end of September and will go on sale from
next summer and in North America in the fall.

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