Sunday night Saturn was the lead automotive advertiser on the 58th Primetime Emmy Awards telecast on NBC. During the first hour of the show, Saturn showed four new commercials that effectively introduced the "new" Saturn to television viewers, and launched Saturn's 2007 model year campaign. The ads continued Saturn's current "Like Always, Like Never Before" theme. Each one was beautifully executed and made good use of choreographed action shots and alluring music. You can read about the commercials and watch them online at
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Enjoy, Charlie