Dude, I'm with you. For the life of me, I can't figure out why they abandoned it so quickly. It seems to me almost from day one. I think I've only seen one print ad -- ever and I don't think I've seen the Baja in a TV spot in more than 6 months.
I own a 2003 Baja and I love it. I have to admit, it's an acquired taste but I think if they held out a little longer and actually promoted it, it would find it's market, especially since the "crew cab" pickup seems to be here to stay.
I agree with jabario(?). They totally overpriced it for who they claimed to be targeting and the lockable bed cover really should have been included or at least an option (it wasn't yet when I bought mine). You have to admit though, they really went to town with the list of standard features they stuck into it . . . even the Sport model was a great package. It was essentially the regular Baja without the leather.
I was talking to the General Manager at my dealership and he says the Baja is likely to go through the '06-'07 model year I think.
To anybody who's listening, when they discontinue the Baja and the prices drop (even further) you should at least consider it. Mine has been an awesome performer and nothing else on the road looks like it -- and I like that. :o)